The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64.
REBR provides unique labour market insights, bringing together:
nearly 163,000 respondents globally
The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.
The 2023 REBR in Hong Kong was conducted independently with 2,750 locally-based respondents in January 2023.
most attractive employers in hong kong SAR.
The outcomes from the annual REBR are based on public perception on two main areas - overall brand awareness and relaive attractiveness.
Each year, the Most Attractive Employer in Hong Kong receives a unique trophy designed by Marcel Wanders, an award-winning Dutch designer.
The Most Attractive Employer awards are not open for nominations and the results are based solely on the opinions of the locally-based workforce - making it the only award that truly represents the "people's choice".
employer branding insights.
why employer branding matters'
companies with positive brands get twice as many applications as negative brands.
50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.
attract the talent that you need.
employer brand research library
top 20 most attractive employers.
industry and sector reports 2021.
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