employer brand research.

For employers, having a strong employer brand creates a talent magnet, attracting the best and brightest talent to work for organisation. Read more insights to build a stand out brand.

what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

why employer branding matters

companies with positive brands get twice as many applications as negative brands.

50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.

top 75 most attractive commercial companies.

The research in Hong Kong SAR measures the 75 largest employers by workforce size. If you're one of these companies on the list, get in touch with us for your free in-depth report.

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benefits of a strong employer brand.

A strong employer brand provides you with a competitive advantage, ensuring top talent choose your organisation over others.

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about the research.

We measure the employer brands of the world's largest employers and gain insight into the drivers and motivators of potential employees.

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