The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64.
REBR provides unique labour market insights, bringing together:
over 163,000 respondents globally
5,944 companies surveyed
The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.
The 2022 REBR in Hong Kong was conducted independently with 3,027 locally-based respondents.
most attractive employers in hong kong SAR.
The outcomes from the annual REBR are based on public perception on two main areas - overall brand awareness and relaive attractiveness.
Each year, the Most Attractive Employer in Hong Kong receives a unique trophy designed by Marcel Wanders, an award-winning Dutch designer.
The Most Attractive Employer awards are not open for nominations and the results are based solely on the opinions of the locally-based workforce - making it the only award that truly represents the "people's choice".
employer branding insights.
why employer branding matters'
companies with positive brands get twice as many applications as negative brands.
50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.
attract the talent that you need.
top 20 most attractive employers.
employer brand research library
industry and sector reports 2021.
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66% of hongkongers have poor work-life balance due to excessive workload and overtime: reimagine work white paper 2022.
06 October 2022
45% of gen Z use google to look for new jobs: 2022 employer brand research.
13 September 2022
suite brew: how CLP power hong kong retains and attracts talent.
08 September 2022
suite brew: how swire properties - the most attractive employer in hong kong - attracts and retains their top talent.
26 July 2022
how flexible work can improve your talent attraction strategy.
19 July 2022
suite brew: how the hong kong jockey club attracts and retains top talent.
20 June 2022
swire properties wins the most attractive employer in hong kong 2022.
23 May 2022
work-life balance is more important than salary to hongkongers: employer brand research 2022.
12 May 2022
top 20 companies in hong kong 2022: employer brand research.
03 May 2022
31% of hongkongers plan to change jobs by june 2022: employer brand research.