employer brand research.

REBR is the world's most representative and inclusive employer branding study that dives into worker's drivers and motivators as well as ranks the Most Attractive Employers in 33 markets.

about the research.

Since 2000, we conduct the REBR survey every year to track trends in employees' motivations and attractiveness of the employer brand. The in-depth survey results and findings give an overview of the trending insights that can help shape and strengthen your company's employer brand strategy.

survey information.

The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 65.

REBR provides unique labour market insights, bringing together:

185,000 respondents globally
6,136 companies surveyed
33 markets

The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.

The 2020 REBR in Hong Kong was conducted independently with 2,549 locally-based respondents.

most attractive employers in hong kong SAR.

The outcomes from the annual REBR are based on public perception on two main areas - overall brand awareness and relaive attractiveness.

Each year, the Most Attractive Employer in Hong Kong receives a unique trophy designed by Marcel Wanders, an award-winning Dutch designer.

The Most Attractive Employer awards are not open for nominations and the results are based solely on the opinions of the locally-based workforce - making it the only award that truly represents the "people's choice".

what is employer branding?

Your employer brand is your organisation’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

why employer branding matters

companies with positive brands get twice as many applications as negative brands.

50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.

attract the talent that you need.

get in touch with us

top 75 most attractive commercial companies.

Discover the top 75 largest commercial employers in Hong Kong SAR featured in this year 2020 employer brand research.

find out more

top 20 most attractive employers.

  • 2020

    Swire Properties
    LVMH
    HK Electric
    Hong Kong Jockey Club
    The Hong Kong and China Gas Company (Towngas)
    Goldman Sachs
    J.P. Morgan
    Morgan Stanley
    Credit Suisse
    IBM
    Disneyland
    HSBC
    Kering (Gucci, Bottega Veneta, Saint Laurent, Balenciaga)
    Richemont (Cartier, IWC, Piaget)
    Hang Seng Bank
    Ocean Park Corporation
    UBS Bank
    Sun Hung Kai Properties
    Bank of America
    Merrill Lynch
    Henderson Land Development

  • 2019

    CLP Power Hong Kong Limited
    The Hong Kong and China Gas Company
    Swire Properties
    HK Electric
    Hong Kong Jockey Club
    MTR
    Sun Hung Kai Properties
    Hang Seng Bank
    Goldman Sachs
    LVMH
    J.P. Morgan
    HSBC
    Ocean Park Corporation
    Kering (Gucci, Bottega Veneta, Saint Laurent, Balenciaga)
    Richemont (Cartier, IWC, Piaget)
    IBM
    Bank of America
    Merrill Lynch
    Disneyland
    Morgan Stanley
    Cathay Pacific
    Deutsche Bank

  • 2018

    CLP Power Hong Kong Limited
    Airport Authority Hong Kong
    MTR
    Swire Properties
    The Hong Kong and China Gas Company (Towngas)
    Hong Kong Jockey Club
    HK Electric
    Sun Hung Kai Properties
    Morgan Stanley
    Ocean Park Corporation
    J.P. Morgan
    Hang Seng Bank
    IBM
    Henderson Land Development
    Disneyland
    Credit Suisse
    Goldman Sachs
    HSBC
    Cathay Pacific
    New World Development

  • 2017

    MTR
    Swire Properties
    CLP Holdings
    Hong Kong Jockey Club
    The Hong Kong and China Gas Company (Towngas)
    Cathay Pacific
    HK Electric
    Ocean Park Corporation
    Sun Hung Kai Properties
    Disneyland
    Goldman Sachs
    Kering (Gucci, Bottega Veneta, Saint Laurent)
    IBM
    Hang Seng Bank
    Morgan Stanley
    J.P. Morgan
    Henderson Land Development
    Hysan Development
    Chanel
    HSBC

  • 2016

    CLP
    MTR
    Ocean Park Corporation
    Cathay Pacific
    Disneyland
    Swire Properties
    HK Electric
    Hong Kong Jockey Club
    Sun Hung Kai Properties
    Deutsche Bank
    Morgan Stanley
    J.P. Morgan
    Dragonair
    IBM
    Hang Seng Bank
    UBS Bank
    Jardine Schindler
    Goldman Sachs
    Jardine Aviation Services
    HSBC

Swire Properties ranked the most attractive company to work for in 2020.

This is Swire Properties' first time taking the number one spot as the Most Attractive Employer in Hong Kong SAR.

This is a milestone event, offering Hong Kong SAR's HR and business community a special opportunity to celebrate employer branding best practices and remain on the pulse of changing trends. Each year, we look forward to seeing how perception has changed around Hong Kong SAR's most prominent employers and to consult on how to improve and align external perception against internal reality.

Natellie Sun, Managing Director, Search & Selection, Randstad Greater China

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