Most companies today recognise the competitive advantage of having a strong employer brand. In the same way that investing in customer experience is essential to brand survival, the candidate experience is vital to an employer brand strategy. In the age of the digital customer, job seekers have expectations that are moving faster than most talent acquisition departments can make decisions.
When it comes to employer brand-building, today's organisations face many challenges: a convergence of candidate expectations and motivations, along with internal and external issues, can bewilder even the most astute HR leaders.
Many companies struggle to provide that delicate balance between automating their talent acquisition processes and offering a more human touch. In fact, a recent Randstad Candidate Expectations survey revealed that 54% of job seekers say the lack of personal touch has made their job search experiences frustrating, which signals the need for employers to be more plugged into the candidate experience in this post digital age.
Underpinned by the latest data from The Randstad Employer Brand Research, this latest whitepaper includes case studies, insights and takeaways to improve recruiting performance and bolster brand perception by plugging into the digital candidate experience.
“Choosing to overlook the technological aspects of candidate experience (mobile, SEO, search) is a recipe for getting overlooked by today’s talent.” - CEO, Jibe
more insights that you can find in this white paper:
- how to map the candidate experience and its central role in employer branding
- uncover motivations and behaviours of Hong Kong SAR employees
- HR is the new marketing - 10 strategies to engage the digital candidate
- evaluate the job application process and final touch points
- apply design thinking and HR technology to innovate recruitment in the post digital age
get a full copy of this Whitepaper.
About Randstad The Randstad Group is a global leader in the HR services industry and specialized in solutions in the field of flexible work and human resources services. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions (including Recruitment Process Outsourcing, Managed Services Programs, and outplacement). By combining our human touch with technology-driven solutions and tools, we aim to offer both clients and candidates the best tools and solutions for increased efficiency and engagement, connecting more people to more jobs. Randstad has top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Italy, Mexico, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, the UK, and the United States, and major positions in Australia and Japan. At year-end 2016, Randstad had 36,524 corporate employees and 4,752 branches and Inhouse locations in 39 markets around the world. In 2016, Randstad generated revenue of € 20.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded.