Are you ready for the results of Randstad’s 2021 Employer Brand Research

The Randstad Employer Brand Research is the only global study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages of 18 and 65. Through our comprehensive research, employers gain valuable insights to enhance their employer branding strategies and create immediate next-steps to attract and retain top talent. 

The release of this year’s research also comes with the results of the highly anticipated Randstad Employer Brand Research awards. The Randstad Employer Brand Research awards are not open for nominations and the results are based solely on the opinions of the locally-based workforce - making it the only award that truly represents the "people's choice".

In the lead up to the announcement of the Most Attractive Employer this year, we are excited to unveil the top employers in Hong Kong SAR running for this coveted title.



what is special about the 2021 employer brand research?

Following months-long local political unrest, the COVID-19 pandemic has dealt another heavy blow to Hong Kong’s business environment. Locally, the economy had contracted by 6.1% in 2020, with the tourism, trading and logistics industries most impacted by the global pandemic. 

As companies continue to face complex challenges amid this uncertain climate, many management teams debated on where they should save and/or invest in - digitalisation, human capital or both. 

The pandemic has also significantly changed the experiences, motivations and priorities of workers and job seekers. As employees find more comfort and productivity working from home, the demand for better work-life balance may be even more significant than before. For some workers, having no flexible work option could be a deal-breaker. 

Organisations looking to improve their employer brand perception can no longer rely on their prior understanding, more so if they lack new data on their brand attractiveness amid the new normal. Taken together, employers are finding it difficult to pinpoint gaps in their existing talent strategies. 


best employers during covid 19
best employers during covid 19

With an estimated 2,500 locally-based survey respondents, Randstad Hong Kong’s 2021 Employer Brand Research aims to fill this knowledge gap between businesses and the workforce. 

The report is the most representative and inclusive employer brand analysis to have been conducted since the start of COVID-19. It offers a fresh perspective and an accurate reflection of employer attractiveness, as well as how it has changed since the pandemic so that organisations like yours can develop and implement high-impact employer brand initiatives to attract and retain the best talent.

most attractive employers 2021
most attractive employers 2021

most attractive companies in hong kong SAR for 2021

Here is the list of the most attractive companies to work for in Hong Kong SAR (in alphabetical order).

  • A. S. Watson
  • Accenture
  • AIA
  • Alibaba Group
  • ATAL Engineering Limited *NEW* 
  • AXA
  • Bank of America Merrill Lynch
  • Bank of China
  • Bank of East Asia
  • BNP Paribas
  • Café de Coral
  • Cathay Pacific
  • CBRE
  • China CITIC Bank
  • China Construction Bank
  • China Mobile 
  • China Overseas
  • Chong Hing Bank *NEW*
  • Chow Sang Sang
  • CMB Wing Lung Bank
  • Citibank
  • CLP Power Hong Kong Limited 
  • Credit Suisse
  • Cushman and Wakefield
  • Dah Sing Bank
  • Dairy Farm
  • DBS Bank
  • Deloitte
  • Deutsche Bank
  • DFS Group
  • DHL 
  • Disneyland
  • Ernst & Young
  • Esteé Lauder
  • Gammon Construction
  • Goldman Sachs
  • Hang Lung Development
  • Hang Seng Bank
  • Henderson Land Development
  • Hong Kong Broadband Network 
  • HK Electric
  • HKT Group 
  • Hong Kong Jockey Club
  • HSBC
  • IBM
  • ICBC
  • J.P. Morgan
  • Jardine Engineering Corporation 
  • Jardine Restaurant Group 
  • Jones Lang Lasalle 
  • Kering 
  • KPMG
  • Lane Crawford (HK) Limited
  • Leighton
  • Li & Fung 
  • LVMH
  • Manulife International
  • Maxim's 
  • McDonald's
  • Morgan Stanley
  • MTR
  • New World Development
  • OCBC Wing Hang Bank
  • Ocean Park Corporation
  • Prudential
  • PriceWaterhouseCoopers
  • Richemont 
  • SF Express *NEW*
  • SmarTone 
  • Standard Chartered Bank
  • Sun Hung Kai Properties
  • Swire Properties
  • The Hong Kong and China Gas Company (Towngas) 
  • The Kowloon Motor Bus Co.
  • The Orient Overseas Container Line
  • UBS Bank
  • Wharf Estates Limited *NEW*

register your interest to receive the 2021 Employer Brand Research Report in your inbox once it’s available.

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