When someone chooses to join a company, it is often about the job title, scope and money – there is no denying this. However, it is also increasingly about work-life balance, as well as working for a brand they believe in.
SMEs, like large corporations, have a purpose for their existence. They provide a particular value to society, regardless if they are business-to-business or business-to-consumer firms. This rise in wanting to work for a company that exists for something greater than shareholder return is what we often refer to as “conscious capitalism” and it is one of the major reasons why talent will choose to join and stay.
Furthermore, SMEs can offer a much broader exposure base for employees – whether it be across multiple projects, different industries, exposure to working one-on-one with senior leaders and generally running an entire business. This can often prove unique as compared to specialising in one particular function within a large corporation.
Employer branding is made more challenging with today's multi-generational workforce who come with different aspirations, motivations and expectations.