Employer Brand Research

The Randstad Employer Brand Research is one of the world’s most representative and inclusive research into employer branding, covering over 160,000 global respondents. The 75 largest companies are selected in each participating country, usually with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age, education and gender. In Hong Kong, over 5,000 employees and job-seekers between the ages of 18-65 were surveyed.

With the increasing global demand for top talent, it is crucial for employers to cultivate unique employer branding propositions that highlight their talent attraction strategies. The Randstad Employer Brand Research provides the insights you need to understand the drivers and motivators of employees and job seekers alike. It dives into what people find attractive in an employer, and zooms in on preferred companies, sectors and 9 key attributes, including:
  • Work Life Balance
  • Job Security
  • Pleasant Work Environment
  • Uses the Latest Technology
  • Career Progression
  • Corporate Social Responsibility
  • Good Reputation
  • Stimulating Work 
  • Financially Healthy

With a strong employer brand, your business will be in a better position to attract and retain top talent that will effectively drive profit and innovation. Get a head start and pull ahead of the competition with our in-depth employer branding white papers - click on the buttons below to request for and download the 2017 and 2016 reports respectively.


You can also download the Randstad Employer Brand Research 2017 Hong Kong report and global report if you are keen to learn more about the employer branding landscape from our latest research.

To pick up tips from celebrated employer brands across the globe, check out the Randstad Employer Brand Research 2017 Standing Out.

Randstad Employer Brand Awards 2017
Read our release to find out who Hong Kong's most attractive employers for 2017 are.