survey information.
The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64.
This is an independent survey with more than 170,000 respondents across 16 sectors and more than 6,000 companies surveyed worldwide.
The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.
The 2025 REBR in Hong Kong was conducted independently with 2,599 locally-based respondents in January 2025 - March 2025.
most attractive employers in hong kong SAR.
The outcomes from the annual REBR are based on public perception on two main areas - overall brand awareness and relative attractiveness.
Each year, the Most Attractive Employer in Hong Kong receives a unique trophy designed by our team.
The Most Attractive Employer awards are not open for nominations and the results are based solely on the opinions of the locally-based workforce - making it the only award that truly represents the "people's choice".
why employer branding matters'
companies with positive brands get twice as many applications as negative brands.
50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.
attract the talent that you need.
employer brand research library
industry and sector reports 2021.
more on employer brand
see all articles.-
23 June 2025
why employees resign in hong kong: 2025 employer brand research.
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19 June 2025
CLP Power and HSBC wins big at the 2025 employer brand awards.
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09 June 2025
understanding and meeting hong kong’s talent expectations on diversity, equity and inclusion.
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14 April 2025
the manager’s role in career development, recruitment and retention: 2025 workmonitor.
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28 August 2024
luxury and retail companies most attractive to work for, richemont wins most attractive employer award in 2024.
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26 June 2024
hongkongers prioritise salaries and seek equal growth opportunities: 2024 employer brand research.
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06 June 2024
hong kong’s workforce is on the move: 2024 employer brand research reveals high job mobility and evolving talent preferences.
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31 October 2023
overcoming workplace bias: the roadmap to inclusion and equity: white paper 2023.
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24 October 2023
growth and learning for the modern workforce: white paper 2023.
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12 October 2023
how ESG is changing the way we recruit and engage employees: white paper 2023.
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03 October 2023
how technology is redefining the future of work: white paper 2023.
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28 August 2023
why workplace relationships matter more than ever in today’s modern labour environment.