Randstad Hong Kong’s 2023 market and salary outlook report includes key labour trends and employer insights on salaries, bonuses, hiring outlooks and talent expectations. Download the full report for more information to guide your talent attraction and workforce planning strategy in 2023.

With muted revenue and a smaller talent pool, what’s in store for sales and marketing in 2023? Our recruiters weigh in on talent trends that could transform thesales, marketing and communications industry in Hong Kong SAR forever.

digital marketing job seekers
digital marketing job seekers

every company will hire specialised digital marketing professionals

Marketing plays a critical role in the success of the business’ promotion plan. From customer relationship manager to UX designers, SEO specialists,advertising and marketing professionals to VR editors, practically every consumer and enterprise brands across all major industries are hiring specialised digital marketers.

The most in-demand skills and talent are in generalist digital marketing, customer relationship management (CRM), growth performance, email marketing and content marketing.

e-commerce as an alternative online sales channel for business growth

Companies that have explored e-commerce as an additional online sales channel are now experiencing a revenue boost and recruiting specialised sales and marketing specialists to track end-to-end user experience and drive e-commerce sales.

more selective hiring in financial and professional services industries

We expect to see a continued focus on the recruitment of sales and marketing specialists to drive digital growth, customer acquisition and marketing performance.

Talent with hybrid creative and analytical skills as well as experience and capabilities in using business intelligence and analytical tools will be highly sought-after.

retail, travel and hospitality will experience manpower shortage once borders open

Similar trends to other countries and markets, retail, travel and hospitality will likely experience a sharp manpower shortage once the borders open.

Talent demand would skyrocket to meet the expected inflow of travellers, but employers would face recruitment challenges unless they are prepared and willing to pay higher salaries.

increase in demand for tech sales professionals

Technology firms will continue to hire product managers, sales development representatives and sales specialists to meet the increasing business requirements in driving digital transformation.

in-demand sales and marketing jobs in hong kong 2023
in-demand sales and marketing jobs in hong kong 2023

talent and salary expectations in 2023 

With the increasing demand for specialised sales and marketing talent, we expect that salary increases will revert to pre-COVID levels.

Other new remuneration financial schemes that we have observed include quarterly commissions for marketing professionals, limited-period guaranteed commissions for frontline employees and even equity-related benefits. 

Employees who choose to stay with their current employer in 2023 will receive a 3% to 8% salary increment, which is higher than the previous year (3% to 5%).

salary expectations in marketing industry
salary expectations in marketing industry

Professionals who are switching employers are expecting to receive a 10% to 30% pay increase in 2023, depending on the relevancy of their skills and experience.

The appetite for bigger salary increments is more evident in the technology industry and digital marketing, where candidates can command up to a 20% pay raise.

download the randstad hong kong’s 2023 market and salary outlook report

The 2023 Hong Kong’s Market Outlook and Salary Snapshot report looks at talent analysis and new salary benchmarks in the following industries:

connect with our specialised recruiters

Our specialised recruiters partner closely with employers and talent for the perfect match with our true-fit methodology - a qualitative measurement designed to evaluate a talent’s suitability across three dimensions - job fit, boss fit and company fit. Connect with our recruitment consultants for the latest labour market insights and your talent recruitment needs. 

If you’re a job seeker, start your career adventure by applying to marketing jobs or submitting your CV to us.

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