We've seen how the sales and marketing industry has driven the businesses' digital transformation in 2021 and it will continue to do so in 2022. The digital marketing sector has emerged as a growing field and is at the core of all industries' growth, revolution and innovation.
Since the start of the pandemic, the marketing industry has quickly adapted to use digital technologies to pivot online at lightning speed to keep pace with evolving consumer behaviour.
Recent McKinsey research on decision makers’ behaviour since the crisis began revealed that more than 75% of customers and sellers prefer digital self-service and remote human engagement over face-to-face interaction. Only 20% of B2B buyers want to return to in-person sales, even in industries where field sales are the status quo, such as pharmaceuticals or medical products.
However, beyond tackling the initial challenge of going digital, marketers are now neck and neck in the race to augment every element of the online experience and capitalise on tech-focused market trends. As marketing technology continues to improve, the range of tools and strategies available to marketers is growing faster than ever to help APAC companies reach their goals with greater ease and success.
sales and marketing trends in 2022
1. marketing data research and tech are key
With all the digital transformation happening across all industries, market research is being increasingly explored and leveraged as a powerful creative tool that can help solve many important management challenges. Businesses are employing big data analytics, artificial intelligence (AI) and natural language programming (NPL) to power targeted marketing strategies and customer service quality.
2. leveraging on social commerce
As more companies leverage digital marketing and technology to build their brand presence and reputation, social commerce comes to rise.
We all know by now how social media influences the consumer's buying decisions. Marketers are now able to build stronger brand awareness, brand preference and create sales by engaging with their audiences remotely through influencer marketing and digital advertisements. Social media and influencer marketing are two marketing strategies that have proven to be highly effective with the pandemic-driven spike in product sales, online traffic and consumer attention on social media.
3. sought after digital skills and in-demand marketing jobs in 2022
In the age of digital engagement, employers are increasingly prioritising candidates with tech-lite skills such as customer experience (CX), user interface (UI) or user experience (UX) for better consumer’s seamless experience.
Key skills such as market analysis and a keen understanding of e-commerce can give candidates a serious edge over their counterparts. Digital marketing professionals with the key knowledge on managing online sales, content marketing, SEO, and digital business development are among the fastest growing roles in the industry.
Many blockchain and cryptocurrency companies are also looking for marketers with experience or training in digital currencies or non-fungible tokens (NFT) to capitalise on the market potential in Asia Pacific.
2022 salary trend for in sales and marketing professionals
Candidates who have specialised skills and experience in cryptocurrency sales and marketing, market analysis, big data and e-commerce can expect to receive 15% salary increments, or higher. Hiring managers must be prepared to enter salary negotiations with digital-savvy sales and marketing candidates to secure the best talent in Hong Kong SAR’s employment market.
download the digital copy of the hong kong SAR 2022 job market outlook and salary snapshot
key highlights in the sales and marketing industry outlook in 2022
- evolution of job responsibilities and required skills for sales and marketing in 2022.
- anticipated job mobility of professionals across industries and different levels of seniority.
- salary snapshots for more than 40 different marketing and sales jobs.
read more on 2022 talent and salary trends in hong kong in other industries:
- banking and financial services
- accounting and finance
- HR and business support
- life sciences
- sourcing and supply chain
If finding exceptional talent for your business is a key challenge or if you want to take your workforce ready for the future of work, please get in touch with us. You can also check our key areas of expertise in sales and marketing recruitment. If you are keen to explore a career in sales and marketing, visit our job listings for the latest digital opportunities.