Randstad has released the findings of its 11th annual Employer Brand Research report, revealing the top 20 most attractive employers to work for in Hong Kong SAR. This research sheds light on the companies that are considered the most appealing to work for in the region.
The Randstad Employer Brand Research (REBR) is an independent study commissioned by Randstad and conducted by Kantar TNS. The study, which surveyed 2,750 employees and job seekers based in Hong Kong SAR, was conducted in January 2023.
The study evaluates the level of brand awareness and brand attractiveness of commercial companies across various industries. Survey participants are asked to assess organisations based on ten different drivers of employee value proposition (EVP), including factors such as ‘salary and employee benefits’, ‘good work-life balance’ and ‘pleasant work atmosphere’.
The winners of the Randstad Hong Kong’s 2023 Employer Brand Awards will be announced in June 2023.
top 20 most attractive companies to work for in 2023
The following is an alphabetical list of the top companies in Hong Kong for 2023.
- Bank of America Merrill Lynch
- CLP Power Hong Kong Limited
- Goldman Sachs
- HK Electric
- Hong Kong Exchange *NEW*
- Hong Kong Jockey Club
- Hong Kong Monetary Authority
- HSBC *NEW*
- J.P. Morgan
- Morgan Stanley
- Sun Hung Kai Properties
- Swire Coca-cola
- Swire Properties
- Telstra International *NEW*
- The Hong Kong and China Gas Company (Towngas)
Among the top 20 most attractive companies to work for in Hong Kong SAR are newcomers Hong Kong Exchange, HSBC, and Telstra International.
will swire properties reclaim its position as hong kong’s most attractive employer?
In our 10th Edition of Employer Brand Research 2022 survey, Swire Properties was voted the Most Attractive Employer by survey respondents in Hong Kong SAR. Swire Properties topped the list twice, in 2020 and 2022.
In 2022, 'energy and environmental' sector emerged as the most appealing industry to work for in Hong Kong SAR, according to the votes gathered across 11 industries in the survey. It received 51 points out of a possible 100, putting it first in the industry in terms of positive votes.
- Energy and Environmental Sector
- Professional Services
- Property and Real Estate
Stay tuned to find out which industry is voted the most attractive sector to work for in Hong Kong SAR!
register your interest in the 2023 randstad hong kong employer brand research report
The 2023 Randstad Employer Brand Research is recognised as the most representative and inclusive employer brand research in the world. It provides employers with a unique opportunity to gain new insights and validate their assumptions about employees and job seekers across industries.
Fill in the form below to get the full report.
about the randstad employer brand award
The Randstad Employer Brand Awards reflect the appeal of the 75 largest commercial employers in Hong Kong, recognised by at least 10% of the population. The results of the Randstad Employer Brand Research (REBR) are based on public perception and focus on two main areas:
- overall brand or company awareness
- absolute employer attractiveness
The goal of the research is to identify the factors that job seekers prioritise when searching for their ideal employer, and to measure their perception of commercial companies in Hong Kong SAR.
To ensure a level playing field for all companies in the survey, the awards are not open for nomination, and the results are solely based on the opinions of the local workforce, making it the only award that truly represents 'the people's choice'.
Respondents from a representative cross-section of regions, ages, and genders were asked to identify companies they recognise and indicate the extent to which they would like to work for them in order to generate the list of the largest commercial companies.
The survey then evaluated employee value proposition drivers, such as salary, benefits, work atmosphere, job content, and other factors.
This independent research is the most representative employer brand study in the world, reaching out to nearly 163,000 respondents across 32 markets, including 2,750 who are based in Hong Kong SAR in January 2023.
Establishing a robust employer brand is crucial for attracting and retaining talented people. If you're interested in learning more about our research or require assistance with recruitment services and navigating the talent market, please don't hesitate to contact us.