2019 global engineering employer brand report.

free download: global insights into the perception of the engineering sector

about the report.

workforce lacks skills necessary to join the exciting engineering sector

Undoubtedly, engineering is one of the most important fields today, with nearly every industry relying on engineers to innovate their products, ensure quality and advance safety. While specialised engineering skills are in high demand, engineering businesses are not especially attractive employers.

In fact, the 2019 Randstad Employer Brand Research – a global survey of more than 200,000 employees and candidates in 32 markets – found that it ranks fifth among all sectors, behind ICT (Information and Communication Technology), fast-moving consumer goods, automotive and life sciences.

One reason is that among all sectors surveyed, the number of respondents who said they had the ability to work in this field was the second lowest, just above the energy and utilities sector.

free download: global insights into the perception of the engineering sector

In this world of work where economic growth out-strips talent supply, how can companies ensure that they have the best talent attraction and retention strategy to advance?

Our research provides insights into:

  • Employee value proposition factors that engineers seek in an ideal employer
  • Gap between what engineers seek and what employers are perceived to offer
  • Building employer brand loyalty in engineering