employer brand research 2020: company reports.

Every year, we perform an audit between the months of August and October to compile a list of 75 commercial companies in Hong Kong SAR with some of the largest workforce. 

The audit is conducted through phone calls, emails and meetings. We also review companies’ corporate websites, fact sheets and media coverage to create this list.

top companies to work for in hong kong

75 commercial companies in Hong Kong

If you see your company name in the list below and would love to view a copy of your customised company report, you can reach out to your Randstad consultant or submit a request

Here is the list of companies you would want to work that are included in our 2020 Employer Brand Research (in alphabetical order):

A.S. Watson GroupAccenture
Bank of America Merrill LynchBank of China
Bank of East AsiaBNP Paribas
Café de CoralCathay Pacific
China Construction BankChina Mobile
China OverseasChow Sang Sang
CitibankCredit Suisse
Cushman and WakefieldDah Sing Bank
Dairy Farm GroupDBS Bank
DeloitteDeutsche Bank
DisneylandErnst & Young
Esteé LauderGammon Construction
Goldman SacsHang Lung Development
Hang Seng BankHenderson Land Development
HK Broadband NetworkHK Electric
HKTHong Kong Airlines
Hong Kong Jockey ClubHSBC
Hsin Chong GroupIBM
Industrial and Commercial Bank of ChinaJ.P. Morgan
Jardine Engineering CorporationJones Lane Lasalle
Kering KFC
KPMGLane Crawford
LeightonLi & Fung Group
LVMHManulife International
Morgan StanleyMTR
New World DevelopmentOCBC Wing Hang Bank
Ocean Park CorporationPCCW Solutions
Pizza HutPricewaterhouseCoopers
SmartToneStandard Chartered Bank
Sun Hung Kai PropertiesSwire Properties
The Hong Kong and China Gas CompanyThe Kowloon Motor Bus Co.
The Orient Overseas Container LineUBS
Wing Lung Bank

CLP Power Hong Kong Limited entered the Randstad’s international`Hall of Fame’ as one of the world’s twelve most attractive employers in 2019, after having won ‘Most Attractive Employer in Hong Kong’ three times in five years. As they have been inducted into the Hall of Fame, CLP Power Hong Kong Limited is included in our Employer Brand Research survey but will not be included in the ranking this year.

The 2020 Hong Kong Employer Brand Report will be available in July 2020 this year. Please register your interest if you’d like to receive a copy of the report.

how are the companies selected for the research?

One key part of the Employer Brand Research is the ranking of the companies in terms of awareness and attractiveness. When completing the online survey, each respondent is shown a randomised list of 30 companies from the 75, and asked (in order): 

  1. Please select all employers that you have heard of
  2. Which of these employers that you’ve heard of would you be able to work for (regardless if you would want to), taking into account the type of organisation and your skills?

All 75 companies have an equal opportunity to have their names shown to the survey respondents through a methodology called ‘Smart Sampling’ used by our independent research partner - Kantar TNS. 

Companies that have a small workforce (e.g. start-ups or small-and-medium enterprises) may not be as popular as household names or global enterprises. As a result, SMEs and start-ups could rank low in awareness, even if they have a very attractive employee value proposition and workplace culture. This is the reason why the research methodology is based on shortlisting commercial companies with a larger local workforce strength.

why are we doing things differently this year?

If you’ve been an avid follower of our Randstad Employer Brand Research, you may notice that our approach has changed slightly.

As we publish this year's REBR, we are fully aware of the unique situation we are in.

The completion of the questionnaire, survey fieldwork and data analysis were finalised before COVID-19 was declared as a pandemic. While the results may not fully reflect the current HR trends and candidates’ sentiments, it holds true the fundamental concerns that job seekers and employees have in the work environment.

During these extraordinary times, your company‚Äüs response and actions in 2020 will play a part in your employer branding. While we work together to fight this battle against an invisible enemy, we hope the survey report can continue to help you sharpen and strengthen your employer branding strategy moving forward.