In today’s highly-competitive job market, a strong employer brand is essential to attract and retain the right talent.
Our 2022 Randstad Employer Brand Research is the world's largest, most in-depth of its kind and highlights the key insights to changing talent expectations and job search behaviours. Survey respondents also get the opportunity to rank the companies that they want to work for in Hong Kong SAR.
In 2022, 3,027 respondents in Hong Kong SAR voted The Hong Kong Jockey Club the runner-up for the Most Attractive Employer to work for.
In celebration of our 10 years of research excellence in Hong Kong SAR, we interviewed the top three most attractive employers for 2022 to find out what makes them so successful in attracting top talent as well as retaining their valued employees.
The Hong Kong Jockey Club is no stranger to the Randstad Hong Kong’s Employer Brand Awards. The company won the Most Attractive Employer title in 2021 and is the inaugural winner of the Employer Excellence award back in 2018. For many years, The Hong Kong Jockey Club has invested in creating an admirable employer brand reputation to build a workforce that is committed to contribute to the community as well as Hong Kong’s economic growth and development.
In 2022, 80.78% of respondents said that they are aware of The Hong Kong Jockey Club. From that same group, 61.07% said that they would like to work for the organisation, ranking the company the second most attractive employer to work for. The company scored exceptionally high for employee value proposition factors, in particular - financial health, job security and good corporate reputation.
winning the race for talent with the hong kong jockey club
We spoke with The Hong Kong Jockey Club’s Head of Talent Acquisition, Christina Chung to find out what makes the company so attractive to Hong Kong job seekers and employees.
how do you feel to be ranked as one of the top 3 most attractive employers to work for in this year’s randstad hong kong’s 2022 employer brand awards?
We are honoured to receive the Randstad Employer Brand Award for the second consecutive year. Over the past year, the Club has made significant achievements and these are the results of our employees’ strong capabilities.
With the rapidly changing environment and new challenges ahead, our continuous investment in our employees’ development and growth is critical. We will maintain our focus to build organisational strength and provide our people with growth opportunities to deliver higher performance. We hope to attract more talent to the Club and provide them with a strong platform where they can develop their careers and grow with us together.
health and well-being became more important to employees over the course of the pandemic. what are some of the hong kong jockey club’s initiatives to support employees’ health and wellness?
To protect our employees’ health and well-being, we have introduced numerous special measures. Flexible work arrangements have been implemented as necessary and to better protect our workforce as a whole, we have allowed for work-from-home, split team arrangements as well as staggered working and lunch hours.
Since the fifth wave of COVID-19, we have introduced additional measures including 24-hour mental health support, virtual medical consultation, delivery of care packs to impacted employees, quarantine hotel subsidy, and special leave and accommodation arrangement for family reunion trips in need.
Recognising the importance of vaccination for Hong Kong, we have launched a scheme to encourage our employees to get vaccinated, providing special leaves as well as additional medical and life insurance.
how important are gen-z talent to the hong kong jockey club and how has the company changed your talent attraction strategies and tactics to attract young talent?
The Club has long been committed to nurturing young talent for the betterment of society. We offer a variety of career opportunities for them through our Early Careers Programme such as management trainee and summer internship.
In recent years, we have made significant efforts to strengthen our social presence on LinkedIn, Facebook, Instagram. Our social media strategy provides our audiences with a diversified stream of content, including latest news and information, community initiatives, career opportunities, employee stories, and more.
To further engage Millennials and Gen-Z job seekers across different touchpoints, we have adopted a holistic approach by implementing a full-funnel recruitment strategy that drives awareness, consideration and application simultaneously.
with the shifting employer-employee dynamics brought about by recent world events, how would your employer branding efforts change over the next 5 years?
Our talent acquisition strategic focus in the next 5 years is to be a progressive and agile - a candidate-centric function that attracts and delivers the right talent at the right time and at the right cost to fulfil the Club’s talent needs.
To remain competitive in the war for talent, we will continue to harness the power of social media to enhance and amplify our employee value proposition to position the Club as an Employer of Choice.
about the randstad employer brand awards
The Randstad Employer Brand Awards is a reflection of employer attractiveness for Hong Kong’s 75 largest commercial employers known by at least 10% of the population. The results of the Randstad Employer Brand Awards are based on public perception and focus on two main areas:
- overall brand or company awareness
- absolute employer attractiveness
The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that truly represents ‘the people’s choice’.
The respondents were asked to identify companies whose name they recognise and indicate to what extent they would like to work for them. This was then followed up with an evaluation of employee value proposition drivers, such as salary and employee benefits, work atmosphere, job content and more, for each of the commercial companies surveyed.
Curious to find out how the other 2022 Employer Brand Awards winners have strengthened their employer brand to attract new talent and retain their valued workforce? Read the manuscripts and watch the video interview with Swire Properties and CLP Power Hong Kong.
Every company needs a strong employer brand to attract and retain key employees. Get in touch with us to find out more about employer branding, market research, hiring outlook, and the latest talent trends. Contact our specialised recruiters to find future talent with a competitive edge and to learn more about our customised HR solutions.