Felicia Teh, HR Director for North East Asia region at Richemont said, “It is a great honour for Richemont to receive this recognition for our commitment to placing our people at the centre of our business. We strive to continue to attract the right talent and support the long-term development of our people in Richemont and across our Maisons.”

about the randstad hong kong employer brand awards

The Randstad Hong Kong’s 2025 Employer Brand Awards is a part of the annual Randstad Employer Brand Research. Commissioned by Randstad and independently conducted by Kantar, the study surveyed 170,000 respondents around the world, including 2,599 respondents in Hong Kong SAR, making it the world’s most comprehensive employer branding research based on general talent perceptions.

The Randstad Employer Brand Awards focuses on 3 areas:

Brand Awareness — Refers to the respondents who know the company well enough to have an opinion about it.
Absolute Attractiveness — Reflects the number of total respondents who indicate they would like to work for the organisation
Relative attractiveness — Total respondents who know the company and say they would like to work for them.

In Hong Kong SAR, a total of 75 companies were submitted for the voting process. The companies are shortlisted based on the number of employees registered in independent databases and third-party resource hubs. Organisations cannot apply or pay to take part in the voting process.

get your free digital copy: 2025 employer brand research report

Conducted by Kantar TNS in January 2024, the study surveyed 170,000 respondents around the world, including 2,599 individuals in Hong Kong SAR, making it the world’s most comprehensive employer branding research based on general talent perceptions.

The 2025 Employer Brand Research explores the following critical talent expectations themes:

How talent across different generations are ranking EVP importance (from a list of 16)
Evaluation of factors driving employee motivation and engagement (i.e. workload, promotion opportunities and peer support)
Year-on-year trend of AI adoption in Hong Kong’s workforce
Measurement of employer's equity scores in ensuring equal opportunities for all

Visit our Employer Brand Research page for more information about the year-on-year employer branding trends to strengthen your capabilities in hiring and retaining talent in Hong Kong.

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