digital skills and commercial acumen critical in sales and marketing in 2020.

The local political situation has resulted in a decrease in hiring activities in high-end consumer-facing industries such as luxury retail and hospitality in Hong Kong SAR. However, experienced sales and marketing professionals can expect a steady talent demand in 2020.

Candidates in regional sales and new business development roles will be in high demand. Particularly from rapidly expanding companies with contemporary and innovative market offerings, such as technology and professional services firms. 

2020 will see growth in the e-wallet and e-commerce sectors, owing to the city’s status as Asia’s premier financial hub and its proximity to mainland China. As these industries grow, so will the demand for digital marketing and sales talent.

2020 labour and salary trends for sales, marketing & communications professionals.

Companies are increasingly looking for experienced sales professionals who not only possess in-depth product and
solution knowledge but have also successfully developed and implemented profitable new business strategies. These professionals are hired to complement the skills of their existing teams.

Companies in Hong Kong SAR are expected to invest in growing their regional capabilities to retain its position as a regional hub. Sales and marketing professionals who held regional remits in Greater China or across Asia Pacific will be highly sought-after in 2020.

Candidates in traditional marketing roles may receive a salary increment of up to 15% when changing employers this year. On the other hand, in-demand digital marketing talent, especially those who are well-versed in CRM data analytics, growth hacking and content marketing, can command a higher premium of between 20% and 30%.

download the digital copy of the Hong Kong SAR 2020 market outlook and salary snapshot in various key industries.

key highlights in this year’s sales and marketing industry outlook.

  • the role of digital marketing and sales professionals in an increasingly digital-driven environment 
  • increasing expectations for marketing professionals to directly contribute to sales 
  • salary snapshots for more than 40 roles across sales, marketing and communications