marketing executive.

Our client is an acclaimed international luxury brand renowned for its distinctive design heritage, artisanal craftsmanship, and strong global presence. To support their expanding footprint and seasonal campaign calendar across Hong Kong and Macau, they are looking for a proactive and detail-oriented Marketing Executive to join their dynamic regional team on a 1-year contract basis

about the job.

Reporting directly to the Regional Marketing Manager, you will play a key role in executing 360-degree integrated marketing, Public Relations strategies, and VIP activations.

Key responsibilities include:

• Campaign & Event Execution: Lead offline store activations, seasonal product launches, media previews, and VIP events from brief to post-event review.
• Public Relations & Media Relations: Maintain strong relationships with leading fashion, lifestyle, and luxury media titles across HK and Macau; draft press releases and pitch compelling brand stories.
• KOL & Talent Partnerships: Identify and manage relationships with key opinion leaders (KOLs), celebrities, and brand friends for targeted seeding and strategic collaborations.
• Brand Localization & Copywriting: Draft and refine high-quality editorial, social media, and campaign copy in both English and Traditional Chinese (HK usage).
• Sample & Inventory Management: Oversee press sample requests, media loans, and logistics with high accuracy and organization.
• Performance Reporting: Monitor campaign analytics, social media dynamics, and competitor activities to deliver monthly Public Relations and marketing ROI reports.

skills & experiences required.

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related discipline.
• Minimum 3 years of experience in brand marketing, Public Relations, or event management within the luxury, fashion, beauty, or premium lifestyle sectors.
• Proven network with Hong Kong lifestyle media, stylists, and fashion KOLs.
• Native/Fluent in written and spoken Cantonese and English (Mandarin is an advantage) with excellent luxury copywriting skills.
• Strong organizational skills, a hands-on approach, and the ability to work independently in a fast-paced environment.
• Proficient in MS Office (Excel, PowerPoint, Word) and digital social platforms.
• Immediate or short-notice availability is highly preferred.

To apply online, please click the "Apply" button below. Alternatively, for a further discussion regarding this role , please contact Yan Ip at 62553891 / yan.ip@randstad.com.hk.