About the Company
Our client is a prominent player in the Hong Kong financial landscape, specialising in Local Loan and Credit Card products. They pride themselves on being at the forefront of the digital marketing space, consistently outperforming traditional competitors through agile strategies and a customer-centric approach.
About the Team
You will lead a dynamic and multi-disciplinary department of 10+ subordinates. The team structure includes dedicated specialists in Digital Acquisition, Social Media, and Digital Channels, as well as Senior Marketing Managers focused on specific product lines. This is a collaborative environment that works closely with IT, Product Development, and Front-line Branch Managers to ensure a seamless brand experience.
The Role
As the Head of Marketing, you will report directly to the Commercial Director and hold primary accountability for the following:
... - Strategic Leadership: Formulate the overall branding strategy for the corporate entity and its sub-brands (Local Loan and Credit Cards).
- Campaign Management: Oversee the execution of 5–10 major marketing campaigns annually, ensuring creative and outstanding propositions that meet business targets.
- Digital Excellence: Drive the digital acquisition strategy to optimise acquisition costs and turnaround times while managing the company’s website, mobile app, and social media presence.
- Operational Oversight: Manage the annual marketing budget, monitoring all advertising and media expenses to ensure optimal cost/income ratios.
- Market Intelligence: Conduct research (0–4 studies per year) to provide insights into industry trends and refine segment-specific product attributes.
- Stakeholder Alignment: Brief front-line staff and branch managers on campaigns to ensure consistency in customer communication across all touch points.
- Talent Development: Lead, motivate, and retain a high-performing team while maintaining a strong awareness of related risk controls.
Skills & Experience
- Academic Background: University degree holder in Marketing, Business Administration, Advertising, or a related discipline.
- Professional Experience: Minimum of 10 years of solid marketing experience, specifically with exposure to both the advertising and finance industries.
- Branding Expertise: Extensive, proven experience in corporate branding and both ATL/BTL marketing is essential.
- Digital Proficiency: Strong background in digital marketing and managing digital acquisition channels.
- Language Skills: Excellent command of spoken and written English and Chinese (including Chinese word processing and trans-media techniques).
- Leadership Traits: Highly self-motivated leader with the ability to multi-task under pressure and meet tight deadlines.
Please click "Apply Now" or contact benjamin.elms@randstad.com.hk for more details.
