job details

about the company.

We're currently partnering with a reputable FMCG in finding a newly created Cross-Border E-Commerce Sales Manager to drive and manage the expansion of the GBA channel market.
...

Reporting to the Commercial Director, you will be responsible in planning and executing the expansion plan (not limited) including the development of strategies to develop marketplaces, logistics process, marketing & branding campaigns, P&L management and measuring positive ROI.

about the job.

Define and execute the cross-border sales roadmap to achieve sales objectives and positive P&L and ROI
Manage and develop the different major online marketplaces (Tmall Global, JD Worldwide, Douyin, and WeChat Mini-Programs) to drive sales and brand/product awareness
Develop different pricing and promotion campaigns to including 618, Double 11 (11.11), and GBA market-specific shopping festivals.
Research and analysis on campaigns to drive continuous improvement adapting the brand/product to the GBA market
Monitor mainland FMCG trends, "New Retail" developments, and social commerce shifts to stay ahead of market moves.
Collaborate with marketing teams to drive high-conversion traffic (via SEO/SEM, Xiaohongshu (Red), and Douyin) and develop a network of GBA-based influencers to drive brand loyalty and sales
Partnership and collaboration with logistics vendor to optimize delivery speed and reduce landed costs.
Ensure all FMCG products comply with mainland customs regulations for cross-border e-commerce.

skills & experiences required.

Degree holder in business or related discipline
Minimum 5 years experience in eCommerce sales within the FMCG sector
Solid understanding GBA sales ecosystem, including regional consumer behavior and cross-border logistics
Proficiency in e-commerce analytics (data tracking, conversion rate optimization etc.)
Strong negotiation and analytical skills
Results-driven, strong project management and self-motivated
Fluent in spoken and written Chinese (Cantonese, Mandarin) and English

Interested candidates, please click 'Apply' or send updated resume to Tommy Wong at tommy.wong@randstad.com.hk

about the company.

We're currently partnering with a reputable FMCG in finding a newly created Cross-Border E-Commerce Sales Manager to drive and manage the expansion of the GBA channel market.

Reporting to the Commercial Director, you will be responsible in planning and executing the expansion plan (not limited) including the development of strategies to develop marketplaces, logistics process, marketing & branding campaigns, P&L management and measuring positive ROI.

about the job. ...

Define and execute the cross-border sales roadmap to achieve sales objectives and positive P&L and ROI
Manage and develop the different major online marketplaces (Tmall Global, JD Worldwide, Douyin, and WeChat Mini-Programs) to drive sales and brand/product awareness
Develop different pricing and promotion campaigns to including 618, Double 11 (11.11), and GBA market-specific shopping festivals.
Research and analysis on campaigns to drive continuous improvement adapting the brand/product to the GBA market
Monitor mainland FMCG trends, "New Retail" developments, and social commerce shifts to stay ahead of market moves.
Collaborate with marketing teams to drive high-conversion traffic (via SEO/SEM, Xiaohongshu (Red), and Douyin) and develop a network of GBA-based influencers to drive brand loyalty and sales
Partnership and collaboration with logistics vendor to optimize delivery speed and reduce landed costs.
Ensure all FMCG products comply with mainland customs regulations for cross-border e-commerce.

skills & experiences required.

Degree holder in business or related discipline
Minimum 5 years experience in eCommerce sales within the FMCG sector
Solid understanding GBA sales ecosystem, including regional consumer behavior and cross-border logistics
Proficiency in e-commerce analytics (data tracking, conversion rate optimization etc.)
Strong negotiation and analytical skills
Results-driven, strong project management and self-motivated
Fluent in spoken and written Chinese (Cantonese, Mandarin) and English

Interested candidates, please click 'Apply' or send updated resume to Tommy Wong at tommy.wong@randstad.com.hk

experience
5 years
skills
cross border, Ecommerce, sales, marketing, China, greater Bay, FMCG, consumer, healthcare, OTC, online, digital, key account, distributor, direct sales, channel, business development,
qualifications
no additional qualifications required
education
Bachelor Degree

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summary

hong kong
HK$40,000 - HK$50,000 per month, bonus, competitive package
permanent
full-time

specialism
marketing, digital & pr
sub specialism
e-commerce & m-commerce
reference number
91M0270818_9013558145085111869

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cross-border ecommerce sales manager | fmcg.

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