1. cover letter format

Your cover letter should contain the following information:

introduction
why you’re the right fit
why you want to work for the company
call to action

Start strong with a strong introduction. If you’re wondering how to express passion in a cover letter, keep reading for our tips on what to include.

Address the hiring manager by name if possible. Use the job advertisements, LinkedIn and your network to find out who they are. If you are still unsure after researching, you may use "Hi Hiring Manager".

Next, state the role and your reason for applying. For example, "Excited by the prospect of contributing my problem-solving abilities and passion for design, I am applying for the UX/UI Designer role at [Company Name]."

You should also highlight any relevant skills and experience with context because passion alone will not get you the interview. Employers want to know that you have basic knowledge to be trained in the role.

Then, clearly state why you want to work for the company. Mention specific aspects of the company, such as their values, mission, or culture that aligns with your career goals and interests. It could be about your motivation to drive innovation and sustainability. It could also be about you wanting to leverage your socialising skills to refine your communication and stakeholder management skills, which will be important for a sales or business development role.

Make sure to tailor this part of your cover letter for each company that you’re applying to, as it shows that you’ve done your research for the company.

Finally, end with a concise call to action and a thank you. For example, "I look forward to discussing more in an interview."

And, always remember to attach your resume.

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