The Randstad Employer Brand Awards (previously known as the Randstad Award) is making its sixth appearance in Hong Kong SAR. Recruitment firm Randstad, announced Hong Kong SAR's Most Attractive Employer for 2018 on April 19th.
The Randstad Employer Brand Research is an independent study conducted by Kantar TNS capturing the opinion of 4,295 Hongkongers aged between 18 and 65. The online survey measures the attractiveness of Hong Kong SAR’s 75 largest employers (as determined by Hong Kong SAR workforce size) and a number of additional companies selected by Randstad. Respondents were shown a list of 30 companies randomly. To determine “name awareness” of the employer brand, respondents were asked to identify companies they recognized. To determine “name attractiveness” of the employer brand, they were asked if they would like to work for those companies. They were then prompted to evaluate each of the companies they would like to work for on ten factors that determine an employee value proposition, such as salary & benefits, job security, work atmosphere and work-life balance.
2018 hong kong SAR's 75 largest employers
(by workforce size):
- A. S. Watson
- AIA
- AXA
- Bank of America Merrill Lynch
- Bank of China
- Bank of East Asia (BEA)
- BNP Paribas
- Café de Coral
- Cathay Pacific
- CBRE
- China CITIC Bank
- China Construction Bank (CCB)
- China Mobile
- China Overseas
- Chow Sang Sang
- Citibank
- CLP Power Hong Kong Limited
- Credit Suisse
- Cushman and Wakefield
- Dah Sing Bank
- Dairy Farm (7-Eleven, Ikea, Mannings, Wellcome, Oliver's)
- DBS Bank
- Deloitte
- Deutsche Bank
- DFS Group
- DHL
- Disneyland
- Ernst & Young
- Esteé Lauder
- FedEx
- Gammon Construction
- Goldman Sachs
- Hang Lung Development
- Hang Seng Bank
- Henderson Land Development
- HK Broadband Network
- HK Electric
- HKT
- Hong Kong Airlines
- Hong Kong International Terminals (HIT)
- Hong Kong Jockey Club
- HSBC
- Hsin Chong Group
- IBM
- ICBC
- J.P. Morgan
- Jardine Engineering Corporation (JEC)
- Jones Lang Lasalle
- KFC
- KPMG
- Lane Crawford (HK) Limited
- Leighton
- Li & Fung Group
- Manulife International
- Maxim's
- McDonald's
- Morgan Stanley
- MTR
- New World Development
- OCBC Wing Hang Bank
- Ocean Park Corporation
- PCCW Solutions
- Pizza Hut
- Prudential
- PwC (PricewaterhouseCoopers)
- SmarTone
- Société Générale
- Standard Chartered Bank
- Sun Hung Kai Properties
- Swire Properties
- The Hong Kong and China Gas Company (Towngas)
- The Kowloon Motor Bus Co.
- The Orient Overseas Container Line
- UBS Bank
- Wing Lung Bank
*Government-owned entities, conglomerates and companies that do not qualify as being a top 75 largest employer in Hong Kong SAR, and are not eligible for the Most Attractive Employer Awards.
** Companies on this list will be entitled to a bespoke company report.
other awards recognised:
- employer excellence award
This company has demonstrated excellence in communicating their employee value proposition to the general public. Each company surveyed is ranked across 10 EVP drivers. This award is given to a company that ranks highest on average across the most number of EVP drivers. The competition is out of 103 companies surveyed in total.
- sector winner awards for banking & financial services, information technologies and the luxury, retail & consumer sector
Sector awards are based on companies that have received the highest attractiveness score within their sector, making them the most attractive employer within a given sector. Companies that have been included in the survey outside of Hong Kong SAR’s 75 largest employers are eligible to receive this award. A total of 103 companies were surveyed in 2018.
related article:
about employer brand research.
Celebrating its 18th edition globally, the Randstad Employer Brand Award is presented each year to the most attractive employer in 26 markets across the globe, based on the findings of the most representative and inclusive employer brand research in the world. The outcome of the Employer Brand Award is based on public perception and focuses on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness. This creates a level playing field for all competing companies instead of giving an advantage to large multinationals with higher name recognition than smaller companies. This award is not open for nomination and the results are based solely on the opinions and votes of the local workforce – making it the only award that is truly representing ‘the people’s choice’.The 75 largest companies are selected in each participating market, usually with more than 1,000 employees. This list is presented to a representative cross-section of relevant respondents based on region, age and gender. Respondents were asked to identify companies they recognize and indicate if they would like to work for them. This is then followed up with an evaluation of attractiveness factors, such as salary, benefits, work atmosphere and job content, for each of the companies.
about randstad
The Randstad Group is a global leader in the HR services industry and specialized in solutions in the field of flexible work and human resources services. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions (including Recruitment Process Outsourcing, Managed Services Programs, and outplacement). By combining our human touch with technology-driven solutions and tools, we aim to offer both clients and candidates the best tools and solutions for increased efficiency and engagement, connecting more people to more jobs. Randstad has top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Italy, Mexico, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, the UK, and the United States, and major positions in Australia and Japan. At year-end 2016, Randstad had 36,524 corporate employees and 4,752 branches and Inhouse locations in 39 markets around the world. In 2016, Randstad generated revenue of € 20.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded.