HONG KONG SAR, 8 APRIL 2019 – In anticipation of its seventh annual Employer Brand Awards, Randstad Hong Kong today announced the market's top 20 most attractive employers in Hong Kong SAR, based on the global 2019 Randstad Employer Brand Research.


2019 employer brand research - randstad hong kong

The annual Randstad Employer Brand Research is an independent study commissioned by Randstad and conducted by Kantar TNS. This year, more than 3,700 employees and job seekers were surveyed in Hong Kong SAR. The research seeks to understand what job seekers look for in an ideal employer and measures their perception of the 75 largest commercial employers (based on the local workforce size). The study measures brand awareness and brand attractiveness of each commercial company, and respondents are required to rate the employers on 10 employee value proposition drivers such as ‘work-life balance’, ‘financial health’ and ‘career progression opportunities’.

As the most representative and inclusive employer brand research in the world, the Randstad Employer Brand Research has become a leading voice in employer branding conversations, providing tailored employment intelligence to companies across leading sectors in Hong Kong SAR and globally.

The winners of the Hong Kong SAR 2019 Randstad Employer Brand Awards will be announced on May 8, 2019.


top 20 most attractive commercial companies in 2019

** in alphabetical order

Bank of America Merrill Lynch 
Cathay Pacific 
CLP Power Hong Kong Limited
Deutsche Bank 
Disneyland 
Goldman Sachs 
Hang Seng Bank 
HK Electric 
Hong Kong Jockey Club
HSBC 
IBM
J.P. Morgan Chase
Kering 
LVMH 
Morgan Stanley 
MTR
Ocean Park Corporation
Richemont 
Sun Hung Kai Properties
Swire Properties
The Hong Kong and China Gas Company (Towngas)

Note - The top 20 most attractive companies list for 2019 includes 21 as there is a draw in attractiveness score between two companies.


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about randstad employer brand research

Celebrating its 19th edition globally, the awards based on the outcome of the Randstad Employer Brand Research are presented each year to the most attractive employers in 32 markets across the globe. It is the most representative and inclusive employer brand research in the world.

The outcomes are based on public perception and focus on two main areas: overall brand awareness and absolute attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.A list of the largest commercial companies (based on the number of employees) is presented to a representative cross-section of respondents based on region, age and gender. The respondents were asked to identify companies whose name they recognise and indicate to what extent they would like to work for them. This was then followed up with an evaluation of employee value proposition drivers, such as salary and benefits, work atmosphere, job content and more, for each of the commercial companies surveyed.

about randstad

Randstad is the global leader in the HR services industry. We support people and organisations in realising their true potential. We do this by combining the power of today’s technology with our passion for people. We call it Human Forward.

Our services range from regular temporary Staffing and permanent placements to in-house services, professionals, and hr solutions, including recruitment process outsourcing, managed services programs and outplacement.

Randstad is active in 38 markets around the world and has top-three positions in almost half of these. In 2018, Randstad had on average 38,820 corporate employees and 4,826 branches and Inhouse locations. In 2018, Randstad generated revenue of € 23.8 billion and holds the world’s number one position in its industry since November 2018. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded.

Hear what our leaders have to say about #HumanForward or head over to our new website and learn more about our Human Forward brand promise.