Senior Officer, Marketing and Promotion (HNW Segment)
This is an exciting opportunity for an experienced and ambitious marketing professional who is passionate about creating exclusive brand experiences and driving business growth through high-impact initiatives, with a strong focus on event marketing.
Key Responsibilities:
Your role will be at the intersection of brand strategy, client engagement, and business growth, with a primary focus on executing exceptional experiences for our most discerning clients.
1. HNW Event Marketing & Strategic Execution (Core Focus):
...Spearhead the execution of high-impact events and private functions that cater to the unique interests and lifestyle of HNW clients.
Manage the full event lifecycle, from concept and planning to execution and post-event follow-up, ensuring every detail reflects our ultra-premium brand narrative.
Assist in identifying and collaborating with strategic external partners to co-create exclusive services and experiences that enhance client engagement.
Support in the development and execution of strategic plans aimed at penetrating and expanding market share in the HNW segments.
2. Brand Positioning & Marketing Initiatives:
Help implement our ultra-premium brand narrative and marketing strategies, ensuring all communications emphasize personalization and exclusivity.
Assist in executing marketing initiatives across elite channels, including maintaining dedicated websites and producing high-quality marketing collateral.
Support the implementation of HNW client communications to reinforce brand positioning and drive client engagement.
3. Customer Management & Experience Enhancement:
Collaborate with Operations and Distribution teams to enhance our premium servicing model, ensuring a seamless and elevated client experience.
Assist in the development of a Customer Management Framework to improve engagement and satisfaction among our HNW clients.
Qualifications & Experience:
We are looking for a creative, detail-oriented, and results-driven professional who meets the following criteria:
Education: Bachelor’s degree in Marketing, Business, or a related field is required; an MBA is preferred.
Experience: A minimum of 3+ years of experience in marketing or client management roles. Experience within HNW markets, insurance, financial institutions, or luxury brands is highly desirable.
Event Marketing Expertise: Proven experience in planning and executing high-end events and marketing initiatives.
Strategic Skills: Demonstrated ability to support client segmentation and marketing initiatives.
Market Acumen: Familiarity with global HNW trends and client management best practices.
Communication & Collaboration: Strong analytical and communication skills, with a proven capacity for teamwork and collaboration in a dynamic environment.
If you are a passionate event marketer with a talent for creating exclusive brand experiences and are eager to drive growth in the High Net Worth segment, we encourage you to apply. This is a chance to make a significant impact in a prestigious and forward-thinking organization.
