About the Client
Our client is a highly reputable, market-leading consumer healthcare organization with a dominant presence in the Hong Kong market. As they continue to expand their portfolio and digital footprint, they are seeking a highly agile, commercially driven marketing professional to join their team. This is a rare opportunity to own a full P&L, lead high-impact 360-degree campaigns, and act as a digital pioneer for a powerhouse brand.
The Role Reporting directly to the management team, you will serve as the strategic owner of your assigned brand portfolio. You will not only champion traditional brand building and innovation but also act as the digital lead to modernize the brand's engagement strategies.
Key Responsibilities
Brand Leadership & IMC Strategy:
Develop and execute comprehensive 360-degree marketing plans, encompassing ATL (TVC, OOH, digital), BTL activations, shopper marketing, and public relations to drive long-term growth and launch targets.
Ensure seamless integration between digital campaigns, brand activation, and in-store execution to maximize IMC effectiveness.
Manage advertising and promotion (A&P) budgets, optimize ROI through rigorous tracking, and deliver on core KPIs like market penetration and profitability.
Digital & Performance Marketing:
Act as the digital lead for the team, spearheading digital marketing planning across paid media, social, content, CRM, and e-commerce platforms.
Partner with digital agencies, providing clear in-house direction, performance oversight, and strong channel knowledge.
Innovation & Commercial Ownership:
Assume full P&L responsibility for the assigned brands, driving disciplined investment decisions.
Lead new product launches alongside the New Product Development (NPD) team, managing everything from concept ideation and consumer insights to packaging design and go-to-market execution.
Utilize tools like Nielsen, Kantar, and internal analytics for market analysis, competitor benchmarking, and performance tracking.
Cross-Functional Leadership:
Work closely with cross-functional teams including Sales, Trade Marketing, Regulatory, and external partners to ensure strong commercial execution.
Supervise, mentor, and develop marketing subordinates to foster a collaborative, high-performance team culture.
Requirements
University degree in Marketing, Business Management, or a related discipline.
6 to 10+ years of proven brand or consumer marketing experience, preferably gained within the FMCG, Healthcare, or Consumer Health industries.
Strong ownership of brand strategy with a demonstrated ability to drive digital ROI.
Solid, hands-on experience in performance marketing, media planning, social platform management, content creation, and KOL engagement.
Highly analytical and decisive with strong strategic judgment and full P&L management experience.
A proactive, entrepreneurial "driver" personality with exceptional stakeholder management skills to lead cross-functional initiatives effectively.
Proficiency in both written and spoken English and Chinese is essential.
