summary

hong kong
HK$60,000 - HK$80,000 per year
permanent
full-time

specialism
insurance
sub specialism
channel management & business development
reference number
91M0267469_0242388152585685890

job details

about the company.
Deeply rooted in Hong Kong, our client is a financial group comprising Life Insurance, General Insurance, Banking, and Securities.

about the job.Our client is seeking a visionary digital leader to spearhead our online distribution channels. You will be responsible for driving top-line growth through sophisticated digital marketing strategies. ...

Strategy & Execution: Formulate and execute digital distribution plans using social media and digital channels to boost the sales of Life and General Insurance products.
Performance Marketing: Lead SEM, SEO, GDN, and PPC strategies to generate high-quality leads and increase brand exposure.
Data-Driven Optimization: Utilize Google Analytics (GA) and Google Tag Manager (GTM) to conduct funnel analysis and fine-tune digital marketing strategies.
Platform Innovation: Drive continuous enhancement of our web and mobile platforms through data analysis and $A/B$ testing to improve the user experience.
Content & Community: Oversee content marketing across official websites and social platforms, including Facebook, YouTube, WeChat, and XiaoHongShu.
Synergy & Growth: Execute cross-selling and up-selling initiatives with General Insurance and other associated companies.

skills & experiences required.

Education: Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related discipline.
Experience: Minimum 5 years of digital marketing experience in financial services, with a strong preference for candidates from the insurance industry.
Technical Expertise: Proven track record in SEM/SEO, content management, and improving ROI via $A/B$ testing and funnel analytics.
Social Media Savvy: Proficient in managing diverse platforms including Facebook, Instagram, YouTube, and Greater China channels like WeChat and XiaoHongShu.
Skills: Strong analytical mindset, problem-solving skills, and business acumen. Proficiency in MS Office is required; knowledge of Photoshop/AI is a definite plus.
Language: Excellent command of written English and Chinese. Cantonese is a must; Putonghua is a plus.

about the company.
Deeply rooted in Hong Kong, our client is a financial group comprising Life Insurance, General Insurance, Banking, and Securities.

Strategy & Execution: Formulate and execute digital distribution plans using social media and digital channels to boost the sales of Life and General Insurance products.
Performance Marketing: Lead SEM, SEO, GDN, and PPC strategies to generate high-quality leads and increase brand exposure.
Data-Driven Optimization: Utilize Google Analytics (GA) and Google Tag Manager (GTM) to conduct funnel analysis and fine-tune digital marketing strategies.
Platform Innovation: Drive continuous enhancement of our web and mobile platforms through data analysis and $A/B$ testing to improve the user experience.
Content & Community: Oversee content marketing across official websites and social platforms, including Facebook, YouTube, WeChat, and XiaoHongShu.
Synergy & Growth: Execute cross-selling and up-selling initiatives with General Insurance and other associated companies.

skills & experiences required.

Education: Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related discipline.
Experience: Minimum 5 years of digital marketing experience in financial services, with a strong preference for candidates from the insurance industry.
Technical Expertise: Proven track record in SEM/SEO, content management, and improving ROI via $A/B$ testing and funnel analytics.
Social Media Savvy: Proficient in managing diverse platforms including Facebook, Instagram, YouTube, and Greater China channels like WeChat and XiaoHongShu.
Skills: Strong analytical mindset, problem-solving skills, and business acumen. Proficiency in MS Office is required; knowledge of Photoshop/AI is a definite plus.
Language: Excellent command of written English and Chinese. Cantonese is a must; Putonghua is a plus.

experience
5 years
skills
Digital Channel Management / Business Development / Sales & Marketing / Social Media Management / Online Marketing / Strategic Marketing / Strategy Management / Content Strategy
qualifications
Education: Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related discipline.
education
Bachelor Degree

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joanna cheung

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head of digital business development.

job details

experience

skills

qualifications

education

share this job.

the application process.

apply with randstad.

we’ll give you a call.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview.

start your new job.

get in touch

joanna cheung

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