CRM Lead - Digital Marketing - Hong Kong
Are you a creative CRM professional with a passion for storytelling and data-driven excellence? We are seeking a CRM Lead to join a world-leading innovative performance apparel brand. This is a 1-year renewable contract role offering a competitive salary, 15 days of annual leave, and a flexible hybrid work model. You will be instrumental in executing high-impact loyalty and digital marketing campaigns using Salesforce Marketing Cloud to connect with a global community of wellness enthusiasts.
...
about the company.
Our client is a world-leading performance apparel brand at their Hong Kong regional hub. The brand is deeply committed to creating an equitable, inclusive, and growth-focused environment, fostering positive change to build a healthier, thriving future for the community. They are currently looking for a CRM Lead to join the team.
about the team.As a CRM Lead, you will join the CRM Team, a group of passionate individuals who value connection, honesty, and kindness. The team culture integrates fun and joy into the daily workflow while maintaining high standards for excellence. You will collaborate closely with internal creative and product teams to ensure all communications resonate with the brand’s unique voice.
about the job.
The CRM Lead will:
- Execute and optimize CRM campaigns across email and automated channels with a heavy emphasis on brand alignment and creative excellence.
- Review and challenge internal creative assets and copy to ensure they are compelling, on-brand, and resonate with a premium audience.
- Have full ownership of campaign setup, testing, and deployment within Salesforce Marketing Cloud, including managing lead flows, imports, and dashboards.
- Draw actionable insights from CDP and reporting tools to optimize email analytics, segmentation, and conversion rates.
- Lead the planning and implementation of key regional CRM projects and ensure flawless execution.
skills & experiences required.
- Minimum 3+ years of CRM experience, with a strong preference for candidates from the Retail or Lifestyle sectors.
- Hands-on experience with Salesforce Marketing Cloud (SFMC), CDP, and advanced reporting/intelligence tools is essential.
- A strong creative mindset with the ability to critique design and copy to ensure it meets luxury/premium brand standards.
- Proven ability to translate complex metrics into actionable business proposals and a solid understanding of A/B testing and segmentation.
- An entrepreneurial spirit who thrives in ambiguity, communicates with kindness, and possesses a "can-do" attitude.
- You should be someone who takes personal responsibility and doesn’t take themselves too seriously.
Interested candidates, please click APPLY NOW or send your updated resume to Christel Fung at christel.fung@randstad.com.hk
Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friends
