about the company
Our client is a global market-leading Fast-Moving Consumer Goods (FMCG) multinational corporation (MNC) renowned for its portfolio of iconic Personal Care and Beauty brands. Known for driving category innovation and continuous business growth, they are looking for an energetic, commercially minded, and digital-savvy Assistant Product Manager to join their dynamic local brand marketing team.
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about the job
Reporting directly to the Line Manager, you will play a key role in building brand equity, driving brand activation, and managing product innovation for assigned Personal Care categories in Hong Kong.
Your core responsibilities will include:
- Brand & Category Strategy: Translate global category visions into actionable local brand marketing business plans. Collaborate with cross-category Task Forces to formulate annual brand plans and 4–8 Quarter Activity Plans.
- 360° Integrated Marketing Execution: End-to-end planning and execution of integrated consumer campaigns across advertising, local Public Relations, CRM, trade activation, and digital touchpoints.
- Digital & Social Management: Drive social/digital marketing initiatives, leveraging data, content, and influencer relationships (KOL/KOC handling) to increase online engagement and brand visibility.
- Product Innovation & Renovation: Manage launch and re-launch pipelines for new personal care innovations, ensuring flawless local execution and alignment with business objectives.
- Commercial & Financial Management: Take ownership of A&P budget planning, spending control, and ROI tracking. Assist with category P&L management and business case development.
- Business Insights & Performance Tracking: Analyze sales performance, consumer insights, and market trends to identify growth opportunities and refine campaign strategies.
skills & experience required
- Bachelor’s degree or above in Marketing, Business Administration, or related disciplines.
- Minimum 3 years of brand marketing experience, ideally within FMCG or MNC consumer brand environments.
- Direct experience handling Personal Care, Beauty, or Skincare categories is highly preferred.
- Proven track record in executing 360-degree brand launch/re-launch campaigns, local digital marketing, and KOL activation.
- Strong data sensitivity, analytical mindset, and commercial acumen regarding A&P and P&L monitoring.
- Proactive mindset, drive for change, and comfortable working in a fast-paced environment to manage tight timelines and complexity.
- Excellent project management skills with fluent written and spoken English and Chinese (Cantonese/Mandarin).
To apply online, please click the "Apply" button below. Alternatively, for a further discussion regarding this role , please contact Yan Ip at 62553891 / yan.ip@randstad.com.hk.
