assistant digital marketing manager.

In this 1-year agency contract role as an Assistant Digital Marketing Manager, you will lead and execute digital marketing and digital transformation initiatives to boost brand awareness, customer engagement, and lead generation.

Key responsibilities include:

• Developing and executing comprehensive digital marketing and social media strategies.
• Managing corporate website enhancements, content quality, SEO/SEM, and user journey optimization.
• Leading the development, rollout, and adoption of customer- and broker-facing digital portals.
• Managing end-to-end digital project lifecycles, including business analysis, UAT, implementation, and post-launch support.
• Monitoring campaign metrics, traffic, and user analytics to optimize ROI and marketing effectiveness.
• Ensuring all digital activities comply with internal governance, regulatory policies, and information security guidelines.

• Education: Bachelor's degree in Marketing, Digital Marketing, E-Commerce, Business Administration, or a related field.
• Experience: Minimum 6–8 years of relevant digital marketing, channel management, or digital transformation experience, preferably within insurance, banking, or financial services.
• Technical Expertise: Hands-on experience with SEO/SEM, web analytics tools, social media platforms, and digital content management systems.
• Project Management: Proven ability to manage multi-faceted digital projects and collaborate with internal and external stakeholders.
• Personal Competencies: Analytical, proactive, customer-focused, with strong problem-solving and communication skills.
• Languages: Excellent command of written and spoken English and Chinese (Cantonese); proficiency in Putonghua is a plus.