senior marketing manager, hnw segment.

Key responsibilties:

• Design, plan, and execute high-touch, international-calibre events and exclusive experiences (e.g., luxury sponsorships, private gatherings, cross-border seminars) tailored specifically to the interests and preferences of the HNW segment.
• Manage end-to-end event logistics, budget, vendor relationships, and measurable outcomes to ensure exceptional quality and maximum impact on HNW client acquisition and retention.
• Develop bespoke, personalized marketing campaigns and collateral that resonate with the distinct needs and sophisticated expectations of HNW clientele.
• Develop and execute a comprehensive marketing strategy to target and attract HNW individuals and businesses, with a focus on maximizing channel efficiency.
• Cultivate deep relationships with key distribution partners, including brokers, financial advisors, and wealth managers, providing them with elite marketing tools and training specific to the HNW segment and organized events.
• Work closely with the sales team to ensure all HNW experience initiatives and marketing materials are effectively leveraged to enhance their sales effectiveness.