about the company.
We're partnering with a globally reputable educational institution to find a Marketing Director who will drive strategic direction for their marketing, communications, and admissions teams, significantly enhancing their brand reputation.
about the team.
...
The Marketing Director is responsible for providing strategic direction to the entire marketing team, guiding the institution's efforts across brand development, digital marketing, public relations, admissions, and alumni engagement.
about the job.
- Develop and refine all internal and external communications, acting as a trusted advisor to senior leadership and providing guidance across the organization.
- Proactively build the institution's reputation by fostering relationships with internal and external stakeholders, including media, alumni, and community leaders.
- Lead digital content creation and oversee the continuous improvement of all digital marketing tools, including websites and social media platforms, using analytics to inform strategy.
- Manage proactive press relations, create impactful press releases, handle media inquiries, and monitor mentions.
- Establish the vision for the admissions program, direct integrated marketing and admissions efforts, analyze enrollment trends, and shape policies for growth and diversity.
- Develop and implement a strategic plan for alumni relations, including maintaining connections and organizing events to foster ongoing engagement.
- Lead high-profile events to enhance the institution's standing and represent the institution at various functions.
- Manage marketing and development budgets and provide strong leadership and motivation to the marketing functions.
skills & experiences required.
- Bachelor's degree in marketing, business,education or relevant field
- 10+ years of experience in digital marketing, content and event management,in the education field.
- Demonstrated expertise and enthusiasm for leveraging digital technologies in marketing and admissions.
- Strong knowledge of the US and UK higher education systems and admissions requirements.
- Demonstrated ability to work effectively with alumni,students, parents, and school representatives.
- Excellent communication, interpersonal, and presentation skills.
- Ability to lead and manage a team.
Interested candidates, please click APPLY NOW or send your updated resume to Nicole Cheng at nicole.cheng@randstad.com.hk
Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friends