head of marketing, financial services.

You will be joining a high-calibre Marketing team characterised by its strategic influence and lean, agile structure. As the lead for the function, you will manage a specialised team of professionals while acting as a key partner to the North Asia leadership. This is a highly visible role where the marketing team is viewed as a genuine business partner to Client Coverage, Markets, and Transaction Banking stakeholders.

As the Head of Marketing, Hong Kong, you will take full ownership of the end-to-end marketing strategy, serving as the bridge between the bank’s sophisticated product suite and its institutional client base.

• Strategic Advisory: Partner directly with key stakeholders to design marketing blueprints that drive revenue and align with Group-wide growth targets.

• Regional Leadership: Spearhead the implementation of marketing plans across Hong Kong and the Greater Bay Area, positioning the bank as the premier choice for regional corporate clients.

• Brand Authority: Elevate the bank’s profile through high-impact thought leadership, strategic media partnerships, and exclusive C-suite sponsorship platforms.

• Full-Cycle Execution: Oversee the marketing budget, managing external agency relationships for top-tier content development and bespoke event execution.

• Digital Transformation: Navigate the digital and social media landscape in HK/GBA to modernise how the bank engages with institutional investors and corporate treasurers.

• Performance & ROI: Establish rigorous tracking and analytics to measure the effectiveness of all initiatives, presenting data-driven insights to the executive committee.

• Team Mentorship: Lead, inspire, and develop a small team of marketing professionals, ensuring a high standard of delivery and career progression.

This role requires a sophisticated marketer who can command the room with senior bankers and deliver complex B2B strategies.

• Industry Pedigree: Roughly 10+ years of experience within Banking, Consultancy, or Investment Banking. A track record in B2B marketing for professional services is essential.

• Market Fluency: Exceptional understanding of the Hong Kong and GBA markets, including the regulatory environment and the competitive landscape.

• Linguistic Proficiency: Fluency in English and Cantonese is mandatory; Mandarin is highly advantageous given the GBA focus & wider team structure

• Strategic Influence: Superior negotiation and influencing skills, with the "gravitas" to interface directly with external institutional clients and internal C-suite stakeholders.

• Operational Excellence: Strong attention to detail, a data-led mindset for ROI tracking, and proficiency in modern marketing technology suites.

• Global Mindset: Ability to work autonomously in a local lead capacity while adhering to global brand standards and collaborating with international colleagues.