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about the company.

Our client is an iconic and large institution in Hong Kong with a history spanning over a century. Operating under a unique, world-class business model, they are a major pillar of the city’s social and economic fabric. As a premier provider of global sports entertainment and a leader in community contribution, they blend heritage with high-stakes commercial operations, ensuring that business success directly fuels social betterment. ...

about the team.

Reporting to the Chief Marketing Officer, you will lead a multidisciplinary team—encompassing Brand Management, Creative Services, and Historical Archives—fostering a culture of purpose and innovation within a fast-paced, high-stakes environment.

about the job.
As the Brand Director, you are the primary custodian of a multi-faceted corporate identity. Your mission is to evolve a traditional powerhouse into a contemporary, customer-centric global brand.

Brand Leadership & Governance: Design and implement a robust brand architecture and governance framework that ensures consistency across all physical and digital touchpoints.
Strategic Evolution: Lead brand (re)positioning efforts for the local market while spearheading brand development strategies for Mainland China and international expansion.
Creative & Heritage Oversight: Manage the internal creative agency to deliver high-impact design solutions. Uniquely, you will also oversee the organization’s historical archives and museum operations, ensuring heritage is preserved and digitized for modern engagement.
Stakeholder Management: Act as a "Center of Excellence" lead, aligning senior stakeholders and internal business units behind a unified brand vision and transformation roadmap.
Integrated Campaigns: Utilize deep audience insights to launch large-scale corporate brand campaigns that resonate with diverse customer segments and government stakeholders.

skills & experiences required.

Experience: Minimum 15+ years of experience in brand management, with at least 8 years in a senior leadership role within a large-scale conglomerate, premium sports brand, or world-class entertainment group.
Strategic Mindset: Proven track record in developing complex brand architectures and navigating brand transitions in highly regulated industries.
Leadership: Exceptional ability to lead diverse teams, from creative designers to archivists, while managing significant annual budgets.
Communication: Fluency in English is essential; proficiency in Cantonese or Mandarin is highly preferred given the regional expansion focus.
Education: University degree in Marketing, Business Administration, or a related discipline.

As the Brand Director, you are the primary custodian of a multi-faceted corporate identity. Your mission is to evolve a traditional powerhouse into a contemporary, customer-centric global brand.

Brand Leadership & Governance: Design and implement a robust brand architecture and governance framework that ensures consistency across all physical and digital touchpoints.
Strategic Evolution: Lead brand (re)positioning efforts for the local market while spearheading brand development strategies for Mainland China and international expansion.
Creative & Heritage Oversight: Manage the internal creative agency to deliver high-impact design solutions. Uniquely, you will also oversee the organization’s historical archives and museum operations, ensuring heritage is preserved and digitized for modern engagement.
Stakeholder Management: Act as a "Center of Excellence" lead, aligning senior stakeholders and internal business units behind a unified brand vision and transformation roadmap.
Integrated Campaigns: Utilize deep audience insights to launch large-scale corporate brand campaigns that resonate with diverse customer segments and government stakeholders.

skills & experiences required.

Experience: Minimum 15+ years of experience in brand management, with at least 8 years in a senior leadership role within a large-scale conglomerate, premium sports brand, or world-class entertainment group.
Strategic Mindset: Proven track record in developing complex brand architectures and navigating brand transitions in highly regulated industries.
Leadership: Exceptional ability to lead diverse teams, from creative designers to archivists, while managing significant annual budgets.
Communication: Fluency in English is essential; proficiency in Cantonese or Mandarin is highly preferred given the regional expansion focus.
Education: University degree in Marketing, Business Administration, or a related discipline.

skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

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summary

hong kong
HK$125,000 - HK$165,000 per month
permanent
full-time

specialism
marketing, digital & pr
sub specialism
brand management
reference number
91M0269333_5519524152575450248

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anthony lau

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head of brand marketing / brand director (entertainment group).

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anthony lau

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