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Latest marketing job trends in Hong Kong reveal how COVID-19 has put a spotlight on organisations’ technological readiness and raise the demand for digitally-savvy marketing talent.

Virtual and augmented reality is a new recruitment strategy for talent acquisition. Companies can test their candidates’ aptitude for agile thinking and enhance their experience.

Instead of entering into a price war to attract and retain talent, offer and promote your employer’s non-monetary incentives to build and strengthen your employer brand.

Generation-X has years of cultivated skills and talent. Find out how ensuring a high job satisfaction can retain Gen X in the workplace and keep them engaged.

Young workers are not job hopping out of habit. Find out the push and pull factors that motivate generation-z workers in the working environment today.

More companies are seeing the benefits of hiring contractors and are actively engaging professional contractors to fulfil short-term business needs. Find out why they are choosing to hire contractors.

As Hong Kong SAR’s companies take on a digital-first strategy, find out the benefits of artificial intelligence and AI recruitment tools in the hiring process.

When your candidate receives a counter offer from their current employer, you might want to take a moment to evaluate before you get drawn into a bidding war.

Some of the update we expect to see for employer brand and recruitment marketing for 2018 are increased investment in talent, hyper-targeted marketing and messages.

Investing in customer experience is essential to brand survival, engaging the digital candidate experience is vital to an employer brand strategy.

Social media has made employer branding more crucial than ever. Here are tips from top experts on how you can get the most out of employer branding through social media.