vice president, marketing – financial institution in Hong Kong Island

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job details

hong kong island
marketing, digital & PR
job type
HK$ 60,000 - HK$ 75,000 per month
reference number
yvonne hung, randstad hong kong
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job description

Degree qualified with a minimum 10 years of marketing experience gained from reputable banks, insurance companies or financial institutions, you will create a unique brand position to distinguish the firm from its competition. Leading a small team, you will work with internal stakeholders to design and roll out various lead generation, customer acquisition and brand campaigns by means of ATL, BTL, digital, social media, events and CSR activities. Also take on a lead role in developing the firm’s digital platforms, enhancing touch-points from a customer-centric, UI/UX-friendly perspective to achieve assigned targets.


  • Degree holder in Marketing or Business related disciplines with minimum 8 years’ experience in integrated marketing, brand management, customer engagement, channel management preferably in financial service industry but not a must
  • Versatile in end-to-end acquisition campaign planning and management with hands-on digital marketing knowledge and channel management skills.
  • Solid team management background, capable to lead and inspire for on-going performance and collaboration uplift within and across the team. A natural leader capable to work autonomously and provide guidance and mentorship proactively.
  • Strong knowledge of performance/digital marketing (SEM/Display/Paid Social and etc) and funnel-base direct marketing practice expected
  • Excellent communication and interpersonal skills, with ability to work effectively and cross-functionally with people at all levels, both internally and externally. Strong business sense with exceptional logical thinking, highly motivated and presentable
  • Intensely curious and ability to question conventional wisdom;
  • Establish strong collaboration and connection across departments.

Please send CV in word document to or contact Yvonne Hung on +852 2232 3419.


marketing acquisition brand digital project management social media event ATL BTL