about the company.
Our client is a global leading MNC specializing in the product, distribution and provision of household, health care and personal care products. They are committed to continuously looking for better and more sustainable methods to make products and packaging including finding opportunities to use less water, less plastic and as little waste as possible. In order to cope with rapid market changes, they are currently looking for a Trade Marketing Manager to join their local team in Hong Kong.
about the team.
You will monitor and build relationships with retailers in your assigned key accounts, conduct market analysis, strategic planning and execution, as well as acting as a brand advocate to ensure marketing and brand guidelines are met. Reporting to the Head of Marketing, you will be working closely with other divisions internally, key account, finance, merchandising, etc.
... about the job.
- Develop and implement trade marketing programs and sales support programs
- Lead channel category fundamentals – Product Ranging, Pricing, Merchandising and Promotions activities across channels
- Collaborate with Key Account teams in development of sales strategies and business plans to optimize sales capacity and effectiveness
- Manage the A&P budget and evaluate promotions effectiveness and in charge of analysis and reports to draw trade strategies accordingly
- Formulate trade promotion strategy and programs for key customers
- Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
skills & experiences required.
- A minimum of 5 years of proven track record within FMCG and trade marketing
- Preferably with a Bachelor’s Degree in a business-related subject
- Fast-paced, ambitious with strong negotiation & communications skills
- Strong analytical and numerical skills
- Fluent in Cantonese, Mandarin and English
Interested parties, please apply directly with your most updated resume, latest and expected salary package. Feel free to reach out to doris.wan@randstad.com.hk if you have any questions.