trade marketing manager - fmcb, retail (up to $50k) in Central and Western District

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job details

posted
location
central and western district
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
hk$ 30,000 - hk$ 50,000 per month
reference number
91M0127173_1541816965
contact
alexis ku, randstad hong kong
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job description

About the Company

Our client is a well known FMCG group with rapid expansion globally. Currently, they are looking to hire a Trade Marketing Manager in Hong Kong.

Duties & Responsibilities

  • To develop and execute the Trade Marketing Plan in achieving the marketing and sales objectives through the implementation of appropriate in-store developments, promotions and product mix.
  • To lead in the conceptualization and execution of all trade promotions in assigned key accounts, from promotion mechanics, POSM design concepts, stock planning, to the final mile of trade implementation with seamless execution.
  • To champion and execute strategic and customized multi-brand campaigns with each key account so as to leverage and strengthen the brands.
  • To have the outer-in mindset of leveraging on brands’ consumer insights and relevant shopper insights in the developing of channel strategies to engage and convert shoppers.
  • To constantly evaluate and improve shoppers’ engagements at channels and promotion spaces so as to lead to greater association and more effective value proposition of the products
  • To customize and implement successful product merchandising planograms in different channels in order to optimize shopper conversions and engagements.
  • To understand category optimization and management principles, and the ability to analyse the historical sales records so as to recommend category performance improvements.
  • To analyse the effectiveness of all trade promotion plans implemented in areas of products, tactics, trade investments and displays, and recommend appropriate improvement plans.
  • To effectively manage A&P resources with effective allocation and utilization of marketing funds in line with brand and channel strategies.
  • To stay abreast on current market environment and gather trade intelligence in activities, products and pricing executed by competitors and other suppliers.
  • To collaborate closely with internal key stakeholders (Brand Managers, Key Account Managers and Supply Chain) so as to ensure seamless execution of all plans and promotions.

Qualifications & Requirements

  • Degree in Marketing or Business-related discipline with minimum 5 years in FMCG trade marketing / brand marketing experience.
  • Possess strong below-the-line instore marketing and category management experience.
  • Possess strong ability to translate Insights into effective and implementable strategies.
  • Possess strong competency in promotion management and the handling of multiple vendors under tight timelines.
  • Possess good analytical skills, comfortable in a data-centric environment and strong knowledge in Microsoft Office (eg. Excel, Powerpoint, Word).
  • Possess a positive and cheerful attitude with strong resilience and commitment in overcoming challenges so as to achieve required results.
  • Exudes self-confidence and possesses strong interpersonal skills in relationship building, presentation and selling skills. The ability to be strategic to management and simplifying communications to laymen.
  • A dynamic team player who works well with cross-functional stakeholders but is independent and decisive in executing required tasks.
  • Candidates with less experience will be considered as Assistant Trade Marketing Manager.

Click “Apply Now” or send your CV to alexis.ku@randstad.com.hk to capture the opportunity. If you have any question, please feel free to contact Alexis Ku at +852 2232 3433.

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree