strategic planning manager in Hong Kong

posted
contact
jj how, randstad hong kong
job type
permanent
salary
HK$ 40,000 - HK$ 60,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 40,000 - HK$ 60,000 per month
experience
4 years
reference number
91M0138546_1572863195
contact
jj how, randstad hong kong

job description

about the company.

A global top 10 integrated advertising agency iwht large international footprint with offices in many major cities across Asia, Europe and the Americas is seeking for a Strategic Planning Manager to join their team to work with their account servicing team and creative team on personal care, FMCG or related clients.
about the job.
  • Deliver world class strategy to our clients, being responsible ultimately for delivering business value to our clients through data-driven integrated communication and media strategy
  • Deliver outstanding thought leadership that showcase strategic thinking as a business differentiator
  • Critically assess and interpret consumer behaviour qualitatively and quantitatively and its economic, technical and psychological context to drive insights
  • Extract business requirements, objectives and challenges, and convert them into opportunities for the client and for the organization
  • Work closely with internal and external partners/ stakeholders to deliver integrated response
skills & experiences required.
  • Degree holder in market research/ marketing communications/ business related disciplines/ psychology
  • 3+ years of experience in handling market research project (preferably qualitative & quantitative), brand management and strategic planning
  • Strong in communication strategies, new product launches and business pitches
  • Good command of both written and spoken English and Chinese

skills

Strategic Planning, Data Driven, Consumer Research, Qualitative, Quantitative, Digital Marketing, Integrated Communications

qualification

- 4 years of experience in handling market research projects, brand management and strategic planning
- Strong in communication strategies, new product launches and business pitches

educational requirements

Bachelor Degree