social media editor in Hong Kong

posted
contact
tinky leung, randstad hong kong
job type
permanent
salary
HK$ 35,000 - HK$ 45,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 35,000 - HK$ 45,000 per month
reference number
91M0143435_1583315138
contact
tinky leung, randstad hong kong
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job description

Responsibilities:

  • Shape and execute the social media (e.g. Facebook & Wechat) strategy for the team
  • Lead efforts for experimentation and packaging of original content that drives engagement across appropriate digital platforms
  • Foster an environment of learning through social trends, best practices and key metrics
  • Plan and develop the Company’s Facebook page and WeChat official account
  • Lead content directions and construct content management governance model to improve user-centricity and thus drive usage of the website and social media platforms
  • Provide data-driven insights and solutions that will bolster online engagement.
  • Handle daily operations for social media when needed
  • Keep a pulse on sentiments and information that impacts the newsroom, provide analysis and reports to guide the social media strategy with proprietary data and listening tools
  • Collaborate with various internal and external stakeholders on new initiatives

Requirements:

  • 5-7 years of social media experience in Insurance, Banking or Financial Services. Editorial experience is a bonus.
  • Excellent written communication skills in Chinese, Native Mandarin Speaker is highly preferred
  • Great understanding on the Mainland China Market
  • Keen interest in current affairs
  • Strong language skills. Copywriting experience is a bonus.
  • Passion for driving and executing projects and testing, measuring and deriving learnings
  • Have a good understanding of how content can translate to various medium
  • Strong strategic thinker with a results-orientated approach and takes on challenges with thoughtfulness, drive, and appropriate urgency

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree