senior vp, head of product marketing (bank) +100k/month in Hong Kong

posted
contact
vivian cheung, randstad hong kong
job type
permanent
salary
HK$ 1,000,000 - HK$ 1,080,000 per year
apply now

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 1,000,000 - HK$ 1,080,000 per year
reference number
91M0131185_1554714629
contact
vivian cheung, randstad hong kong
apply now

job description

Our client, a global well recognized bank, is currently looking for a Senior Vice President, Head of Product Marketing.

In this role, the ideal candidate will lead a motivated team of marketing professionals to formulate and drive the implementation of marketing and communications strategy covering a wide range of the bank’s products. In this role, you will aim to achieve a range of business objectives in customer acquisition and retention, cross-sale/up-sale, and growth of customer value/revenue. You will also be responsible of developing credit card marketing strategies, as well as driving digital marketing and engagement initiatives. The ideal candidate must have a proven track record in managing a reputable team within a sizeable organization.

Key Requirements

  • University degree in marketing, communications, or equivalent
  • 15 years proven track record in a leading marketing role with responsibility overlooking banking or wealth management products
  • Experienced in customer acquisition and retention, cross-sale/up sale, growth of customer value/revenue, and credit card marketing strategies
  • Strong strategical, analytical individual with experience leading a team delivering effective business marketing, segment marketing, and segment-based marketing, as well as digital and customer experience
  • Strong project management experience
  • Full fluency across Cantonese, English, and Mandarin
  • Strong communication and interpersonal skills

Please send your updated CV to vivian.cheung@randstad.com.hk, or call Vivian Cheung at 2232-3413 for more details.

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree