(senior) trade marketing manager in Hong Kong

alexis ku, randstad hong kong
job type
HK$ 40,000 - HK$ 55,000 per month

job details

hong kong
marketing, digital & PR
job type
working hours
HK$ 40,000 - HK$ 55,000 per month
reference number
alexis ku, randstad hong kong
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job description

  • International Working Environment & Culture
  • 13-month Guaranteed Salary plus Performance Bonus

about the company

Our client is a well-known FMCG MNC leading in the market. Currently, they are looking for a (Senior) Trade Marketing Manager to join their organisation. Ideal candidates should be equipped with solid Trade Marketing experience gained from Principle Companies.
about the job

  • Serve as a focal point for the creation of customer-focused channel marketing programmes consistent with brand management’s overall strategies and approved trade budget
  • Define, build and implement channel strategy, plans and programmes with brands and sales based on consumers/shopper understanding, channel, brand and business priorities as well as category growth drivers
  • Identify brand opportunities by segment growth trends and consumption opportunities
  • Manage all activities and brief the relevant teams to deliver desired results on time and within budget
  • Monitor the progress of the promotion and implementation on trade
  • Review the process and post evaluation of activities and creates new ways of working to improve the effectiveness and efficiency of future promotions
  • Measure and calculate ROI for the activity
  • Use shopper insights and business strategy to deliver or develop the appropriate visibility strategy to consumer while meeting customer specifications
  • Drive successful internal and customer coordination and implementation of marketing materials, e.g. POS, merchandise, etc. across the channels, through outstanding leverage execution and tracking of channel marketing activities

skills & experiences required

  • Bachelor's degree in any related field
  • Solid trade marketing experience gained from FMCG Principles
  • Enjoys storytelling and is passionate about building brands and concepts
  • Strong data analytical skills
  • Experience in building long-term commercial partnerships
  • Excellent communication and interpersonal skills
  • People Management experience is a big plus

Interested parties please apply the job by clicking the appropriate link with your updated resume and salary details or send your application to alexis.ku@randstad.com.hk.

Shortlisted candidates would be called to discuss further. All personal data collected will be kept under strictly confidential and will only be used for recruitment purpose.


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree