Senior Strategy Manager, Digital Marketing | group, advisory
This company in the region, headquartered in Hong Kong, is a multifaceted conglomerate that provides a diverse range of businesses. The company consolidated the group-level digital capability and is looking for a seasoned strategist to expand its digital marketing capability and drive martech enablement across different digital channels, i.e. social media platforms, websites, mobile apps, etc.
about the team.
- Report to the Head of Digital, Customer
- Work closely with other digital functions (e.g. Product, Project, Analytics, etc.) within a department of 20+ people
- Work closely with other digital (marketing) teams in other BUs
- Join a dynamic team with an international culture and solid regional exposure
- Join a stable company with substantial financial support
about the job.
- Evaluate and optimize the company's digital marketing and social media channels to create a more customer-centric approach
- Develop a cutting-edge social media, web, and app strategy that caters to the needs and behaviours of target audiences
- Determine the purposes, roles, and audience for each channel to create integrated and compelling user journeys
- Establish governance framework, guidelines, and processes to help business units use social media to reach their target audiences effectively
- Analyze data and metrics to measure the effectiveness of digital marketing campaigns and identify areas for improvement
- Manage day-to-day operations and identify areas for improvement while maintaining the group's media agency relations
skills & experiences required.
- Hold a degree in Marketing/Digital Marketing or a related field
- Have more than 10 years of experience building and maintaining digital marketing channel ecosystems in complex organizations
- Knowledge of luxury hotels, shopping malls, grocery retail, health and beauty retail is a strong plus
- Knowledgeable about utilizing data and insights to inform digital channels setup and user journeys
- Skilled in senior stakeholders (e.g., CDO, head of marketing) management and nurturing agency and platform relations
- Have experience in paid media planning and management
- Excellent command of spoken and written Chinese (Cantonese) and English
Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk
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