Senior Product Marketing Manager
Our client is one of the leading platforms providing a wide range of cryptocurrency / digital asset-related financial products and services to retail and institutional investors. With continuous growth in market share and a solid user base, the team is looking for a Senior Product Marketing Manager to further strengthen its presence in the EU market (inc. the UK).
about the team.
- Report to the Head of Product Marketing
- Fully remote work arrangement; you can be based ANYWHERE in the world
- Fast-moving and dynamic working environment
- Young & motivated multinational team; you will be working with teammates across different continents and time zones (e.g. Asia, the USA, Europe, etc.)
- Europe / EU coverage, inc. the UK
about the job.
- Develop and execute the GTM / go-to-market (e.g. product launches) strategies of the products
- Formulate product strategies including product positioning, target audience, research and market intelligence, etc.
- Determine and define product positioning, selling points, value prepositions and key messages, create compelling marketing & promotion programs with an effective mix of marketing strategies to reach the right audience
- Manage and deliver key messages on different communications materials on digital and non-digital channels (e.g. product white paper, website, social media, etc.)
- Develop and lead strategies for market penetration, capturing the market share
- Work closely with internal teams (e.g. Product, UX/UI, Development, etc.) to enhance product features and functions
- Manage and communicate with internal and external stakeholders in an efficient approach
skills & experiences required.
- Bachelor's degree in Business, Marketing, Journalism, Computer Sciences, or any related discipline
- 5+ years of marketing / product management / product development / commercialization /sales / operations / strategy experience gained in digital-driven business
- 3+ years of product marketing / GTM / product launch experience
- Strong passion and knowledge of the landscape of FinTech / payment / blockchain / cryptocurrency / NFT
- Excellent communications in English
Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at firstname.lastname@example.org