summary

randstad hong kong
US$130,000 - US$150,000/per year
permanent
full-time

specialism
marketing, digital & pr
sub specialism
product marketing
reference number
91M0169580_1650867864

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job details

Senior Product Marketing Manager

Our client is one of the leading platforms providing a wide range of cryptocurrency / digital asset-related financial products and services to retail and institutional investors. With continuous growth in market share and a solid user base, the team is looking for a Senior Product Marketing Manager to further strengthen its presence in the EU market (inc. the UK).

about the team.

Report to the Head of Product Marketing
Fully remote work arrangement; you can be based ANYWHERE in the world
Fast-moving and dynamic working environment
Young & motivated multinational team; you will be working with teammates across different continents and time zones (e.g. Asia, the USA, Europe, etc.)
Europe / EU coverage, inc. the UK

about the job.

Develop and execute the GTM / go-to-market (e.g. product launches) strategies of the products
Formulate product strategies including product positioning, target audience, research and market intelligence, etc.
Determine and define product positioning, selling points, value prepositions and key messages, create compelling marketing & promotion programs with an effective mix of marketing strategies to reach the right audience
Manage and deliver key messages on different communications materials on digital and non-digital channels (e.g. product white paper, website, social media, etc.)
Develop and lead strategies for market penetration, capturing the market share
Work closely with internal teams (e.g. Product, UX/UI, Development, etc.) to enhance product features and functions
Manage and communicate with internal and external stakeholders in an efficient approach

skills & experiences required.

Bachelor's degree in Business, Marketing, Journalism, Computer Sciences, or any related discipline
5+ years of marketing / product management / product development / commercialization /sales / operations / strategy experience gained in digital-driven business
3+ years of product marketing / GTM / product launch experience
Strong passion and knowledge of the landscape of FinTech / payment / blockchain / cryptocurrency / NFT
Excellent communications in English

Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

Senior Product Marketing Manager

Our client is one of the leading platforms providing a wide range of cryptocurrency / digital asset-related financial products and services to retail and institutional investors. With continuous growth in market share and a solid user base, the team is looking for a Senior Product Marketing Manager to further strengthen its presence in the EU market (inc. the UK).

about the team.

Report to the Head of Product Marketing
Fully remote work arrangement; you can be based ANYWHERE in the world
Fast-moving and dynamic working environment
Young & motivated multinational team; you will be working with teammates across different continents and time zones (e.g. Asia, the USA, Europe, etc.)
Europe / EU coverage, inc. the UK

about the job.

Develop and execute the GTM / go-to-market (e.g. product launches) strategies of the products
Formulate product strategies including product positioning, target audience, research and market intelligence, etc.
Determine and define product positioning, selling points, value prepositions and key messages, create compelling marketing & promotion programs with an effective mix of marketing strategies to reach the right audience
Manage and deliver key messages on different communications materials on digital and non-digital channels (e.g. product white paper, website, social media, etc.)
Develop and lead strategies for market penetration, capturing the market share
Work closely with internal teams (e.g. Product, UX/UI, Development, etc.) to enhance product features and functions
Manage and communicate with internal and external stakeholders in an efficient approach

skills & experiences required.

Bachelor's degree in Business, Marketing, Journalism, Computer Sciences, or any related discipline
5+ years of marketing / product management / product development / commercialization /sales / operations / strategy experience gained in digital-driven business
3+ years of product marketing / GTM / product launch experience
Strong passion and knowledge of the landscape of FinTech / payment / blockchain / cryptocurrency / NFT
Excellent communications in English

Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

experience
- 5 years
skills
- Crypto exchange
- crypto
- cryptocurrency
- blockchain
- fintech
- financial technology
- financial services
- digital asset
- NFT
- digital marketing
- product marketing
- go to market
- GTM
- Europe
- EU
- UK
- European market
- product launch
- white paper
qualifications
- no additional qualifications required
education
- Bachelor Degree

1 of 8
apply with randstad.
Applying with us is easy. We will review your application and see if you are a good fit for the job and the company.
2 of 8
we’ll give you a call.
Our consultant will call you to discuss your application and further career aspirations if you're suitable for a role.
3 of 8
getting you registered.
If you’ve never worked with us before, we’ll need some basic additional pieces of information to confirm your eligibility to work in Hong Kong SAR.
4 of 8
compliance check.
Next, we just need to verify a few things - we’ll make the relevant compliance checks and keep you posted.
5 of 8
reference and background check.
As part of the process in ensuring you’re perfect for the role, we’ll make contact with any relevant references you’ve provided.
6 of 8
the perfect job for you.
Our expert team will either arrange an interview for the role you’ve applied for, or if they believe there’s a better opportunity, they’ll suggest alternative options too.
7 of 8
the interview.
If a job which you have applied for requires an interview, we will ensure you are fully prepared and know exactly what to expect - good luck!
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start your new job.
Congratulations, you’re ready to begin your new job. The team will ensure that you’re fully prepared for your first day.

SC

scarlett chan

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view job

senior product marketing manager | europe, remote (crypto).

job details

experience

skills

qualifications

education

the application process.

apply with randstad.

we’ll give you a call.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview.

start your new job.

get in touch

scarlett chan

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am - digital marketing/communication, fintech, banking, finance

crm manager, marketing | shopping mall, property developer

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