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senior product executive - fmcg.

job details

summary

    job details

    about the company.
    Our client is a reputable listed natural health business that develops, manufactures and markets products to improve people's quality of life. They repeatedly set the bar for superior health products in terms of value, selection and brand recognition. They offer wide range of products for children, men, women and elderly for concerns such as bones & joints, digestion, brain health, heart health, vision health, vitamins & minerals and weight control. They are currently looking for a Senior Product Executive to join the marketing team and help continuously promote these trusted health supplement products to the market.


    about the team.

    Reporting to the Marketing Manager, you will be working independently on the assigned product category. You are expected to have solid ATL and BTL knowledge for the local market across all sales channels. Because of the business nature and R&D support needed, the office is located in one of the industrial areas in the New Territories. You will be provided with free lunch and shuttle bus. Other benefits include ORSO, life and medical insurance and most importantly - work life balance!


    about the job.
    • Formulate and implement marketing (ATL and BTL) plans to achieve commercial goals
    • Develop and maintain strategic content for product description, marketing campaigns and digital promotions
    • Manage social media and e-marketing initiatives
    • Coordinate with agencies on developing marketing materials including POPs, in-store display and etc
    • Timely communication with retailer partners to ensure trade promotion activities are well executed
    • Prepare reports of campaign performance, sales performance, stock level and other relevant KPIs
    • Monitor competitor's marketing campaigns and prepare competitive analysis


    skills & experiences required.
    • Degree holder in any disciplines
    • 3+ years of marketing experience within the FMCG sector
    • Proven track record on planning and executing ATL and BTL promotions
    • Proficient in MS Excel, Powerpoint and Word is required
    • Fluency in English and Chinese is required

    Interested parties, please apply directly with your most updated resume including your latest and expected salary package. Feel free to reach out to doris.wan@randstad.com.hk if you have any questions.

    about the company.
    Our client is a reputable listed natural health business that develops, manufactures and markets products to improve people's quality of life. They repeatedly set the bar for superior health products in terms of value, selection and brand recognition. They offer wide range of products for children, men, women and elderly for concerns such as bones & joints, digestion, brain health, heart health, vision health, vitamins & minerals and weight control. They are currently looking for a Senior Product Executive to join the marketing team and help continuously promote these trusted health supplement products to the market.


    about the team.

    Reporting to the Marketing Manager, you will be working independently on the assigned product category. You are expected to have solid ATL and BTL knowledge for the local market across all sales channels. Because of the business nature and R&D support needed, the office is located in one of the industrial areas in the New Territories. You will be provided with free lunch and shuttle bus. Other benefits include ORSO, life and medical insurance and most importantly - work life balance!


    about the job.
    • Formulate and implement marketing (ATL and BTL) plans to achieve commercial goals
    • Develop and maintain strategic content for product description, marketing campaigns and digital promotions
    • Manage social media and e-marketing initiatives
    • Coordinate with agencies on developing marketing materials including POPs, in-store display and etc
    • Timely communication with retailer partners to ensure trade promotion activities are well executed
    • Prepare reports of campaign performance, sales performance, stock level and other relevant KPIs
    • Monitor competitor's marketing campaigns and prepare competitive analysis


    skills & experiences required.
    • Degree holder in any disciplines
    • 3+ years of marketing experience within the FMCG sector
    • Proven track record on planning and executing ATL and BTL promotions
    • Proficient in MS Excel, Powerpoint and Word is required
    • Fluency in English and Chinese is required

    Interested parties, please apply directly with your most updated resume including your latest and expected salary package. Feel free to reach out to doris.wan@randstad.com.hk if you have any questions.