senior officer, digital marketing (sem & digital acquisition) in Hong Kong Island

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job details

posted
location
hong kong island
specialism
marketing, digital & PR
job type
permanent
salary
HK$ 20,000 - HK$ 25,000 per month
reference number
91M0088862_1528366554
contact
yvonne hung, randstad hong kong
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job description

Our client, an esteemed international financial institution, is currently seeking a proactive and detail-minded digital marketer to help execute digital acquisition plans by nurturing and generating sales leads. Also participates in digital projects.

Degree qualified with a minimum 3 years of search / performance marketing experience from reputable companies or digital agencies, you will execute digital acquisition implementation plan to help meet sales targets. You will compile and generate performance analytic reports, develop “actionable” insight based on digital analytics. Drive social media campaigns, monitor and update website content, manage ads and communicate with different internal and external stakeholders. Ensuring action items follow governance and comply with regulations and requirements from internal policies. Also collaborate with other marketing teams in lead generation activities.

Requirements:

  • Undergraduate degree
  • Marketing qualification would be an advantage
  • Minimum 3 years of experience in digital media buying and optimization hands-on experience (Agency background is a plus)
  • Hands-on experience in managing sizable SEM account such as Google Adword, bing & GDN
  • Strong data analysis ability with experience in using Google Tag Manager, Google Analytics/Adobe Analytics, and Excel
  • Hands-on experience in facebook media buy, Google, Bing/Yahoo, and other DSP and programmatic buy platforms
  • Able to develop advertisements copies based on data insight
  • Knowledge in SEO, email and mobile marketing
  • Knowledge in photoshop, HTML and Baidu are added advantage
  • Good communication skills with proficiency in spoken and written Chinese and English

Please send your resume in word document via the link or contact Yvonne Hung on +852 2232 3419.

skills

digital marketing SEM Google Analytics Google Adword search performance marketing