senior marketing executive/ assistant brand manager.

· Formulate, implement and monitor the brand marketing plans in compliance with our marketing activities including ATL promotions (TVC, Print, and Digital etc.), BTL promotions, events etc;

· Responsible for new product development lifecycle including packaging design, product innovation, insights and positioning to align brand strategy;

· Liaise with internal cross functional teams and external parties (e.g. vendors, agencies) for all ATL & BTL development, marketing researches, etc;

· Prepare monthly marketing reports and analysis on product performance and market trends;

· Participate in other ad hoc projects

skills & experiences required.· Degree or above in Marketing or Business Administration;

· Minimum 7 years relevant working experience in sizable company, preferably FMCG industry;

· Strong business sense with strategic thinking and analytical mind;

· Initiative, self-motivated, able to work independently and meet deadlines;

· Excellent commend of written and spoken English & Chinese. Proficiency in Putonghua is an advantage;

· Proficient in MS Office, especially Word, Excel and PowerPoint;