senior manager / head of digital & crm in Causeway Bay

scarlett chan, randstad hong kong
job type
HK$ 80,000 - HK$ 100,000 per month

job details

causeway bay
marketing, digital & PR
job type
working hours
HK$ 80,000 - HK$ 100,000 per month
10 years
reference number
scarlett chan, randstad hong kong
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job description

Senior Manager / Head of Digital & CRM

Our client is a leading app-driven loyalty programme in Hong Kong. They are looking for a Senior Manager / Head of Digital & CRM to join the Marketing Team.

about the team.

  • Report to the Marketing Director
  • Join a team of 10
  • Fast-moving and dynamic working environment

about the job.

  • Grow the user base and penetrate the market for the mobile app
  • Drive user acquisition and retention by growth marketing activities and member activation
  • Develop strategic digital and online communications plans (inc. website, SEO, SEM, social media, etc.)
  • Conduct market research and analyze marketing performance
  • Coordinate with marketing, communications and digital agencies for the execution
  • Develop in-app customer engagement strategies (e.g. new features)
  • Improve and enhance the in-app customer journey and user experience (e.g. identity pain points)
  • Coordinate different business units, translating the business needs into requirements and specifications

skills & experiences required.

  • Degree holder of Marketing, Communications, Business, or any related discipline
  • 10+ year of experience in digital marketing and CRM in a fast-moving working environment
  • Must be digital-savvy; Exposure to app-driven businesses is a MUST
  • Excellent stakeholders management and interpersonal skills
  • Excellent communication skills in Cantonese, English and Mandarin

Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at


all-rounded marketing, integrated marketing, marketing communications, digital marketing, mobile app marketing, user acquisition, user growth, customer journey, UX, UI, website, e-commerce platform, advertising, marketing campaign, event, POSM, BTL


no additional qualifications required

educational requirements

Bachelor Degree