senior digital marketing manager for global market, 60-80k*13 in Hong Kong

posted
contact
tinky leung, randstad hong kong
job type
permanent
salary
HK$ 60,000 - HK$ 80,000 per month
apply now

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 60,000 - HK$ 80,000 per month
reference number
91M0128747_1546855883
contact
tinky leung, randstad hong kong
apply now

job description

<span id="mce_marker" data-mce-type="bookmark">​</span><span id="__caret">_</span>Digital Marketing Manager for global market , 60-80k *13

responsibilities:

  • Lead the overall digital marketing strategy - including Paid, Search, Display, Affiliate, Email, Facebook Advertisement, Push Notifications and SEO targeting the global market.
  • Manage a lean team of digital and social media marketeers and expand the portfolio of digital marketing stack while chasing performance, ROI and efficiency
  • Optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
  • Balance customer retention and acquisition to both maximize the lifetime value of existing consumers while increasing the customers base. Develop effective strategies and channel mixes to maintain these objectives.
  • Continuously monitor, analyse, and act on data to drive conversion improvements across all aspects of the sales funnel - from channel optimisation, to marketing messaging, and conversion rates. Furthermore, set up automated reports and measurement tools that allow result tracking at scale.
  • Participate in brainstorming sessions as needed to generate creative and original ideas for all digital assets and drive the creative process with art directors, video producers and external agencies
  • Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with Key Performance Indicators.
  • Grow the Digital Marketing team to function at scale - both in terms of hiring and skill development. Continuously innovate with tech and automation to manage headcount and team costs.

requirements

  • Bachelors' degree in Marketing or a related field
  • Minimum 7 years experience leading Digital Marketing with a solid team management experience
  • Strong analytical skills and data-driven thinking.
  • Experienced managing timelines and budgets.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Solid knowledge of website analytics tools.

Please contact Tinky at tinky.leung@randstad.com.hk for more information.

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree