senior digital marketing manager (crypto exchange platform) in Causeway Bay

scarlett chan, randstad hong kong
job type
HK$ 35,000 - HK$ 70,000 per month

job details

causeway bay
marketing, digital & PR
job type
working hours
HK$ 35,000 - HK$ 70,000 per month
2 years
reference number
scarlett chan, randstad hong kong
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job description

(Senior) Digital Marketing Manager

Our client is a cryptocurrency exchange platform backed by enormous funding. Our client is setting up a branch in Hong Kong and is recruiting the founding member of the HK marketing function.

about the team.

  • Report to the Founder and business partners
  • Build and expand the marketing team
  • Young and energetic team
  • Fast-moving and dynamic working environment
  • Financially stable

about the job.

  • Develop branding strategies for the company and products with consistent tone and voice
  • Lead and drive user acquisition and market penetration for the website through analytical and data-driven approaches
  • Plan and execute digital marketing campaigns across different channels, including social, display, search, eDM
  • Plan and lead performance marketing strategies, including audience segmentation, SEO, SEM, paid social, programmatic, etc.
  • Develop ROI and KPI targets, monitor and evaluate the respective performance
  • Grow the company's influence and community on different social media platforms, including Google, Facebook, Twitter, Reddit, Telegram, etc.
  • Identify and develop partnership with key industry influencers to maximize business growth

skills & experiences required.

  • Degree holder of Business Administration, Marketing, Finance, IT, or related discipline
  • 2+ year of digital marketing experience in fast-moving digital businesses
  • Knowledge and relevant experience in cryptocurrency is a MUST
  • Excellent people management and interpersonal skills
  • Excellent communications in English, Cantonese and Mandarin

Interested candidates, please send your updated resume to Scarlett Chan at


digital marketing, growth marketing, growth hacking, growth hacker, user acquisition, traffic, social media, Google, Facebook, Twitter, Reddit, Telegram, display, SEM, SEO, search marketing, performance marketing, Crypto exchange. Cryptocurrency


no additional qualifications required

educational requirements

Bachelor Degree