senior digital marketing manager, acquisition (startup $60-80k) in Central and Western District

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job details

posted
location
central and western district
specialism
marketing, digital & PR
job type
permanent
salary
HK$ 60,000 - HK$ 80,000 per month
reference number
91M0089287_1533872108
contact
tinky leung, randstad hong kong
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job description

Senior Digital Marketing Manager, User Acquision & Partnership

Responsibilities

  • Help develop the online consumer strategy and work with cross-functional teams to gain alignment and to set clear, measurable goals
  • Strategic alignment and close partnership with the Business Unit marketing teams
  • Define and manage the digital marketing budget needed to achieve desired KPI and financial goals
  • Partner with the center of excellence digital team to set-up, execute and analyze paid media plans with strict defined goals across all key media channels (Paid Social, SEM, Display/Retargeting, Mobile) to meet campaign objectives
  • Optimize campaign performance on an ongoing basis
  • Continually evaluate, research and test new opportunities
  • Be at the forefront in understanding digital trends and bringing in first-to-market opportunities
  • Implement ad tagging, ad trafficking, QA and troubleshooting issues internally and/or with external partners.
  • Manage monthly budgets and spending reconciliations
  • Analyze campaign results, deliver findings and recommendations to stakeholders
  • Define and develop success metrics
  • Work closely with Analytics to help develop robust attribution models and dashboards that clearly demonstrate the correlation between spending, acquisition and conversion
  • Manage team of two-three
  • Identify industry trends and insights that will help refine our approach

Requirements

  • Bachelor’s Degree in Marketing, Business
  • 7-9 years in digital marketing, eComm, or related agency experience. Experiencing leading direct reports and or a leadership project management role preferred
  • Analytical and can interpret and apply data to drive decisions and behavior
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Adwords campaigns

Click "Apply Now" or send your cv to tinky.leung@randstad.com.hk to capture the opportunity. If you have any question, please feel free to contact Tinky Leung at +852 2232 3437.