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summary

hong kong
randstad hong kong
HK$55,000 - HK$83,000 per month, bonus
permanent
full-time

specialism
marketing, digital & pr
sub specialism
digital marketing
reference number
91M0219947_950644396341383671

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job details

(Senior) China Digital Marketing Manager | retail, tourism, lifestyle, native Mandarin

The company is a highly regarded property developer with a strong foothold in both local and regional markets. With a steadfast commitment to investing in China and a focus on capturing the attention of mainland Chinese tourists in Hong Kong, the company is currently seeking a talented (Senior) Digital Marketing Manager to join our centralized Marketing function.

...

about the team.

Report directly to the Marketing Director
Join a dynamic digital marketing team of 4-5 professionals
Enjoy a vibrant workplace with solid financial support

about the job.

Design and lead the implementation of digital marketing campaigns across various channels, including website, app, social media platforms, EDM, paid media, SEO, SEM, etc., to enhance brand awareness and drive sales/traffic
Consolidate and enhance marketing strategies targeting the China audience on popular social media platforms such as WeChat (mini program), TikTok, Xiaohongshu, Weibo, etc.
Set targets, monitor KPIs, and establish mechanisms to measure multiple campaigns across various online channels, including SEO, SEM, paid ads, and social media
Execute tests, collect and analyze data, identify trends and insights to maximize ROI in paid search campaigns and optimize the conversion funnel
Collaborate closely with relevant teams and stakeholders to establish efficient digital marketing workflows and best practices
Work in collaboration with other marketing functions to deliver comprehensive marketing and communications campaigns

skills & experiences required.

Bachelor's degree in Marketing, Communications, Business, or related disciplines
8+ years of experience in digital acquisition, growth, performance marketing, search engine marketing, social media marketing, or digital marketing
Experience in retail, hospitality, lifestyle, or shopping mall industries is a plus; candidates from digital/media agencies with similar accounts/clientele are welcome
Solid experience and in-depth understanding of the digital landscape in China is a MUST
Candidates with extensive experience will be considered for the Senior Digital Marketing Manager role
Excellent stakeholder management and interpersonal skills
Strong communication skills in Cantonese and English; native Mandarin language proficiency is a MUST

Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/

Similar opportunities: https://www.randstad.com.hk/jobs/q-scarlett/
All active marketing hirings: https://www.randstad.com.hk/jobs/s-marketing-digital-p r/

(Senior) China Digital Marketing Manager | retail, tourism, lifestyle, native Mandarin

...

about the team.

Report directly to the Marketing Director
Join a dynamic digital marketing team of 4-5 professionals
Enjoy a vibrant workplace with solid financial support

about the job.

Design and lead the implementation of digital marketing campaigns across various channels, including website, app, social media platforms, EDM, paid media, SEO, SEM, etc., to enhance brand awareness and drive sales/traffic
Consolidate and enhance marketing strategies targeting the China audience on popular social media platforms such as WeChat (mini program), TikTok, Xiaohongshu, Weibo, etc.
Set targets, monitor KPIs, and establish mechanisms to measure multiple campaigns across various online channels, including SEO, SEM, paid ads, and social media
Execute tests, collect and analyze data, identify trends and insights to maximize ROI in paid search campaigns and optimize the conversion funnel
Collaborate closely with relevant teams and stakeholders to establish efficient digital marketing workflows and best practices
Work in collaboration with other marketing functions to deliver comprehensive marketing and communications campaigns

skills & experiences required.

Bachelor's degree in Marketing, Communications, Business, or related disciplines
8+ years of experience in digital acquisition, growth, performance marketing, search engine marketing, social media marketing, or digital marketing
Experience in retail, hospitality, lifestyle, or shopping mall industries is a plus; candidates from digital/media agencies with similar accounts/clientele are welcome
Solid experience and in-depth understanding of the digital landscape in China is a MUST
Candidates with extensive experience will be considered for the Senior Digital Marketing Manager role
Excellent stakeholder management and interpersonal skills
Strong communication skills in Cantonese and English; native Mandarin language proficiency is a MUST

Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/

Similar opportunities: https://www.randstad.com.hk/jobs/q-scarlett/
All active marketing hirings: https://www.randstad.com.hk/jobs/s-marketing-digital-p r/

experience
8 years
skills
retail, shopping mall, lifestyle, website, paid ad, SEO, SEM, performance marketing, internet, online, digital marketing, analytics, e-commerce, CRM, loyalty programme, China, Greater Bay Area, GBA, WeChat, Tiktok, Xiaohongshu, Weibo, social media
qualifications
no additional qualifications required
education
Bachelor Degree

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scarlett chan

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(senior) china digital marketing manager | native mandarin.

job details

experience

skills

qualifications

education

the application process.

apply with randstad.

we’ll give you a call.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview.

start your new job.

get in touch

scarlett chan

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