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summary

hong kong
randstad hong kong
HK$48,000 - HK$55,000 per month, 13 months + bonus
permanent
full-time

specialism
marketing, digital & pr
sub specialism
brand management
reference number
91M0221733_0105167116289756117

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job details

about the company.

...

Our client is a renowned FMCG company with years of history in the food and beverage sector. They are committed to creating a sustainable future to the environment through being environmentally friendly with their productions and packaging. To cope with its local expansions, they are currently looking for a Senior Brand Manager to join and bring in new inspirations.

about the team. Reporting to the Marketing Head, you will be managing a small team that supports your day to day operations. You are expected to work closely with Research and Insights, R&D, Design, Sales and Trade Marketing Teams to ensure your online/offline campaigns are executed smoothly.

about the job.

Responsible for strategizing marketing objectives to achieve commercial measurements and business goals
Build brand positioning and brand DNAs
Define the winning brand strategies, covering all current consumer needs and to be attractive enough to boost brand penetration
Plan and implement new product launch proposal, packaging design, research and marketing activities
Liaise closely with internal departments (such as sales, trade marketing, insights, R&D) to optimize brand resources and ensure smooth coordination of the marketing activities
Lead the innovation brand pipeline with long term vision and deployment in the market
Define brand communication strategies in collaborations with digital agencies to boost brand awareness and build brand equity

skills & experiences required.

Degree holder in Marketing or any relevant disciplines
7+ years of experience within the FMCG space with strong track record in brand management and new product development
Innovative and drive for changes
Digital savvy
Data sensitive and strong analytical skills with good business acumen
Proactive, self-motivated, and good leading skills to achieve goals
Good analytical and communication skills
Proficiency in both written and spoken English, Mandarin and Cantonese

Interested parties, please apply directly with your most updated resume including your latest and expected salary package. Feel free to reach out to doris.wan@randstad.com.hk if you have any questions.

about the company.

about the job.

Responsible for strategizing marketing objectives to achieve commercial measurements and business goals
Build brand positioning and brand DNAs
Define the winning brand strategies, covering all current consumer needs and to be attractive enough to boost brand penetration
Plan and implement new product launch proposal, packaging design, research and marketing activities
Liaise closely with internal departments (such as sales, trade marketing, insights, R&D) to optimize brand resources and ensure smooth coordination of the marketing activities
Lead the innovation brand pipeline with long term vision and deployment in the market
Define brand communication strategies in collaborations with digital agencies to boost brand awareness and build brand equity

skills & experiences required.

Degree holder in Marketing or any relevant disciplines
7+ years of experience within the FMCG space with strong track record in brand management and new product development
Innovative and drive for changes
Digital savvy
Data sensitive and strong analytical skills with good business acumen
Proactive, self-motivated, and good leading skills to achieve goals
Good analytical and communication skills
Proficiency in both written and spoken English, Mandarin and Cantonese

experience
6 years
skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

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doris wan

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senior brand manager - fmcg.

job details

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getting you registered.

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the perfect job for you.

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get in touch

doris wan

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