(senior) brand manager - fmcg, mnc ($38k to $65k) in Central and Western District

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job details

central and western district
marketing, digital & PR
job type
working hours
hk$ 38,000 - hk$ 65,000 per month
reference number
alexis ku, randstad hong kong
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job description

About the Company

Our clients is a worle-leading FMCG group. Currently, they are looking for a new Senior Brand Manager / Brand Manager to support their expanding business.

Duties and Responsibilities

  • Drive growth by adapting existing marketing concepts and strategies
  • Strategize all ATL and BTL activations
  • Prepare qualitative and quantitative researches ensuring that research questions are answered and developed into actionable insights
  • Monitor markets, segments and products on the basis of internal and external market research data and consider consumer, shopper and retail insights
  • Monitor the market situation and competitor's activities, and respond with appropriate promotion strategies
  • Manage and work with external agencies to ensure deployment of advertising and promotion plans
  • Effectively manage the 4Ps of the Marketing Mix - Product, Pricing, Promotion and Placement in accordance with the budgets allocated for each marketing project


  • A Bachelor's degree in Business, Marketing or a related field
  • Minimum 6 years' experience in Brand Management, Marketing Communications, and Digital Marketing
  • Experience in application of brand building to business operations, ideally in FMCG market
  • Good understanding of traditional and digital marketing
  • Expertise in digital ecosystem, behavior optimization, acquisition, retention and sales
  • Proven a consistent and successful track record
  • Great team player and independent leader
  • Candidate with less experience will be considered as Brand Manager

Click “Apply Now” or send your CV to alexis.ku@randstad.com.hk to capture the opportunity. If you have any question, please feel free to contact Alexis Ku at +852 2232 3433.


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree