search marketing specialist (seo), global market (mnc) in Hong Kong

posted
contact
tinky leung, randstad hong kong
job type
permanent

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
reference number
91M0137561_1567421343
contact
tinky leung, randstad hong kong

job description

Search Marketing Specialist (SEO), Global Market (MNC)

Responsibilities

  • Help develop off page and on page SEO strategies.
  • Work with freelancers in developing content marketing strategies for blogs, web pages, and guest posts.
  • Monitor and report key website metrics such as keyword ranking, impressions, bounce rate, and conversion rate.
  • Analyze data from Google analytics and search console and formulate strategies based on the data.
  • Oversees website design changes and ensuring it conforms with SEO best practices.
  • Be updated with the latest trends on SEO and digital marketing in general.
  • Craft compelling Ad Copy to maximize CTR
  • Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to the sites
  • Ability to find and enter negative keywords into campaigns as needed
  • Implement successful bidding strategies and effective keyword management
  • Devise and implement effective A/B tests to optimize conversion rates
  • Create effective remarketing campaigns
  • Create display ads when needed
  • Comprehend entire sales funnel attached to the advertisements created
  • Familiarity with Google Adwords reporting interface

Requirements

  • Prior experience in content marketing, content growth and SEO
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Familiarization Google analytics
  • Experience with website optimization tools, SEO tools such as Similarweb, Moz, Google Search Console, Webtrekk, Seobility, Ahrefs
  • Strong organizational, time management, and analytical skills

Please contact Tinky at tinky.leung@randstad.com.hk

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree